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Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.; Norman, Andrew T.; Miyazaki, Anthony D. - In: Journal of retailing 83 (2007) 4, pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
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Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik; Patrick, Vanessa M. - In: Journal of retailing 92 (2016) 1, pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
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Small but sincere : how firm size and gratitude determine the effectiveness of cause marketing campaigns
Vries, Eline L. E. de; Duque, Lola C. - In: Journal of retailing 94 (2018) 4, pp. 352-363
Persistent link: https://www.econbiz.de/10011958210
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Product form bundling : implications for marketing digital products
Koukova, Nevena T.; Kannan, P. K.; Ratchford, Brian Thomas - In: Journal of retailing 84 (2008) 2, pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
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Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre - In: Journal of retailing 84 (2008) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
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Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus
Arnold, Mark J.; Reynolds, Kristy E. - In: Journal of retailing 85 (2009) 3, pp. 308-320
Persistent link: https://www.econbiz.de/10003892364
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The influence of tactile input on evaluation of retail product offerings
Grohmann, Bianca; Spangenberg, Eric R.; Sprott, David E. - In: Journal of retailing 83 (2007) 2, pp. 237-245
Persistent link: https://www.econbiz.de/10003452394
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Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan; Kukar-Kinney, Monika; Monroe, Kent B. - In: Journal of retailing 86 (2010) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
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The dilemma of pull and push-price promotions
Martín Herrán, Guiomar; Sigué, Simon Pierre; … - In: Journal of retailing 86 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
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Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.; Raut, Sumit; Swami, Sanjeev - In: Journal of retailing 86 (2010) 1, pp. 94-105
Persistent link: https://www.econbiz.de/10003969353