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Sales promotion
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Journal of retailing
Journal of business research : JBR
81
Journal of retailing and consumer services
71
Journal of promotion management : JPM
46
Journal of marketing research : JMR
41
Marketing Science
30
Journal of marketing
28
Psychology & marketing
28
Marketing letters : a journal of research in marketing
26
International review on public and non-profit marketing
25
Management science : journal of the Institute for Operations Research and the Management Sciences
24
Journal of promotion management : innovations in planning and applied research
23
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of marketing communications
22
Journal of the Academy of Marketing Science
21
SpringerLink / Bücher
21
European journal of marketing : EJM
20
European journal of operational research : EJOR
20
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
19
The international review of retail, distribution and consumer research
16
International journal of retail & distribution management
15
European Journal of Marketing
14
International journal of hospitality management
14
International journal of production economics
14
Journal of Product & Brand Management
14
Journal of business ethics : JOBE
14
Journal of consumer behaviour : an international research review
14
The journal of consumer marketing
14
Journal of Consumer Marketing
13
The journal of product & brand management
13
Quantitative marketing and economics : QME
12
Journal of nonprofit & public sector marketing
11
Sport marketing quarterly : preferred journal of the Sport Marketing Association
11
Asia Pacific journal of marketing and logistics
10
Discussion Paper / Tilburg University, Center for Economic Research
10
Information systems research : ISR
10
International journal of advertising : the review of marketing communications
10
International journal of market research
10
Journal of business economics : JBE
10
Journal of marketing management : MM
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ECONIS (ZBW)
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1
Consumer response to retailer use of cause-related marketing : is more fit better?
Barone, Michael J.
;
Norman, Andrew T.
;
Miyazaki, Anthony D.
- In:
Journal of retailing
83
(
2007
)
4
,
pp. 437-445
Persistent link: https://www.econbiz.de/10003598475
Saved in:
2
Gilt and guilt : should luxury and charity partner at the point of sale?
Hagtvedt, Henrik
;
Patrick, Vanessa M.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 56-64
Persistent link: https://www.econbiz.de/10011484048
Saved in:
3
Small but sincere : how firm size and gratitude determine the effectiveness of cause marketing campaigns
Vries, Eline L. E. de
;
Duque, Lola C.
- In:
Journal of retailing
94
(
2018
)
4
,
pp. 352-363
Persistent link: https://www.econbiz.de/10011958210
Saved in:
4
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
5
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
Saved in:
6
Affect and retail shopping behavior : understanding the role of mood regulation and regulatory focus
Arnold, Mark J.
;
Reynolds, Kristy E.
- In:
Journal of retailing
85
(
2009
)
3
,
pp. 308-320
Persistent link: https://www.econbiz.de/10003892364
Saved in:
7
The influence of tactile input on evaluation of retail product offerings
Grohmann, Bianca
;
Spangenberg, Eric R.
;
Sprott, David E.
- In:
Journal of retailing
83
(
2007
)
2
,
pp. 237-245
Persistent link: https://www.econbiz.de/10003452394
Saved in:
8
Effects of consumers' efforts on price and promotion fairness perceptions
Xia, Lan
;
Kukar-Kinney, Monika
;
Monroe, Kent B.
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 1-10
Persistent link: https://www.econbiz.de/10003969339
Saved in:
9
The dilemma of pull and push-price promotions
Martín Herrán, Guiomar
;
Sigué, Simon Pierre
; …
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
Saved in:
10
Retail shelf allocation: a comparative analysis of heuristic and meta-heuristic approaches
Hansen, Jared M.
;
Raut, Sumit
;
Swami, Sanjeev
- In:
Journal of retailing
86
(
2010
)
1
,
pp. 94-105
Persistent link: https://www.econbiz.de/10003969353
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