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Brand-pack size cannibalization arising from temporary price promotions
Dawes, John G. - In: Journal of retailing 88 (2012) 3, pp. 343-355
Persistent link: https://www.econbiz.de/10009622998
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Examining the role of franchisee normative expectations in relationship evaluation
Grace, Debra; Weaven, Scott; Frazer, Lorelle; Giddings, Jeff - In: Journal of retailing 89 (2013) 2, pp. 219-230
Persistent link: https://www.econbiz.de/10009757380
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Effects of service setting and other consumers' age on the service perceptions of young consumers
Thakor, Mrugank V.; Suri, Rajneesh; Saleh, Katayoun - In: Journal of retailing 84 (2008) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10003732223
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Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.; Arentze, Theo A.; Timmermans, … - In: Journal of retailing 84 (2008) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
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Why is assortment planning so difficult for retailers? : a framework and research agenda
Mantrala, Murali K.; Levy, Michael; Kahn, Barbara E.; … - In: Journal of retailing 85 (2009) 1, pp. 71-83
Persistent link: https://www.econbiz.de/10003834510
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Special issue: Enhancing the retail customer experience
Grewal, Dhruv (contributor) - 2009
Persistent link: https://www.econbiz.de/10003835788
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Multichannel shopper segments and their covariates
Konuş, Umut; Verhoef, Peter C.; Neslin, Scott A. - In: Journal of retailing 84 (2008) 4, pp. 398-413
Persistent link: https://www.econbiz.de/10003794925