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Cross-buying in retailing: drivers and consequences
Kumar, V.; George, Morris; Pancras, Joseph - In: Journal of retailing 84 (2008) 1, pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
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Do retailers benefit from deploying customer analytics
Germann, Frank; Lilien, Gary L.; Fiedler, Lars; Kraus, … - In: Journal of retailing 90 (2014) 4, pp. 587-593
Persistent link: https://www.econbiz.de/10010473261
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Customized targeting strategies for category coupons to maximize CLV and minimize cost
Mutius, Bernhard von; Huchzermeier, Arnd - In: Journal of retailing 97 (2021) 4, pp. 764-779
Persistent link: https://www.econbiz.de/10013270725
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Loyalty formation for different customer journey segments
Herhausen, Dennis; Kleinlercher, Kristina; Verhoef, Peter C. - In: Journal of retailing 95 (2019) 3, pp. 9-29
Persistent link: https://www.econbiz.de/10012130003
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Online shopper motivations, and e-store attributes: an examination of online patronage behavior and shopper typologies
Ganesh, Jaishankar; Reynolds, Kristy E.; Luckett, Michael; … - In: Journal of retailing 86 (2010) 1, pp. 106-115
Persistent link: https://www.econbiz.de/10003969358
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Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio; González, Jorge; Capizzani, Mario - In: Journal of retailing 92 (2016) 2, pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
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On the edge of buying : a targeting approach for indecisive buyers based on willingness-to-pay ranges
Dost, Florian; Wilken, Robert; Eisenbeiß, Maik; … - In: Journal of retailing 90 (2014) 3, pp. 393-407
Persistent link: https://www.econbiz.de/10010408215
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Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh; Jiang, Baojun - In: Journal of retailing 93 (2017) 3, pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
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Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.; Huang, Stephen Chi-Tsun; Liu, Tsung-Chi; … - In: Journal of retailing 84 (2008) 1, pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
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Strategies to offset performance failures : the role of brand equity
Brady, Michael K.; Cronin, J. J.; Fox, Gavin L.; Roehm, … - In: Journal of retailing 84 (2008) 2, pp. 151-164
Persistent link: https://www.econbiz.de/10003744296