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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
130
Retail trade
130
Beziehungsmarketing
66
Relationship marketing
66
Online retailing
47
Online-Handel
47
Preismanagement
33
Pricing strategy
33
Brand management
32
Markenführung
32
Distribution channel
26
E-commerce
26
Electronic Commerce
26
Vertriebsweg
26
Retailing
25
Sales promotion
23
Verkaufsförderung
23
Customer satisfaction
22
Dienstleistungsqualität
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Kundenzufriedenheit
22
Service quality
22
Brand
21
Internet marketing
20
Online-Marketing
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Food retailing
18
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18
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18
Markenimage
18
Store design
18
Einzelhandelspreis
17
Retail price
17
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16
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16
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Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
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Lamey, Lien
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Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
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Melis, Kristina
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Neslin, Scott A.
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Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
Skiera, Bernd
3
Smith, Ronn J.
3
Suri, Rajneesh
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Journal of retailing
Journal of business research : JBR
2,074
Journal of retailing and consumer services
1,955
International journal of consumer studies
773
International journal of hospitality management
733
Psychology & marketing
681
NBER working paper series
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
600
SpringerLink / Bücher
533
Working paper / National Bureau of Economic Research, Inc.
507
NBER Working Paper
469
The European journal of the history of economic thought
461
History of political economy
460
European journal of marketing : EJM
399
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
394
Journal of the history of economic thought
391
Journal of marketing research : JMR
389
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
350
The journal of brand management : an international journal
350
Journal of marketing communications
349
Journal of advertising research
335
Journal of marketing
335
Journal of international consumer marketing
329
Journal of marketing management : MM
326
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
325
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
324
Journal of travel and tourism marketing
323
Marketing letters : a journal of research in marketing
310
Journal of business ethics : JOBE
307
Cogent business & management
305
Tourism management : research, policies, practice
301
Journal of economic issues : jei
297
Journal of fashion marketing and management
296
International journal of retail & distribution management
293
International journal of advertising : the review of marketing communications
291
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
286
Journal of the Academy of Marketing Science
286
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ECONIS (ZBW)
310
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1
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10
of
310
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1
Conspicuous consumption : a meta-analytic review of its antecedents, consequences, and moderators
Kumar, Bipul
;
Bagozzi, Richard P.
;
Manrai, Ajay K.
; …
- In:
Journal of retailing
98
(
2022
)
3
,
pp. 471-485
Persistent link: https://www.econbiz.de/10013426740
Saved in:
2
Advertising
effects under consumer heterogeneity : the moderating role of brand experience,
advertising
recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Strategic implications of keeping product value secret from competitor's customers
Harutyunyan, Mushegh
;
Jiang, Baojun
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 382-399
Persistent link: https://www.econbiz.de/10011744843
Saved in:
5
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
6
Effects of online and offline
advertising
and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
7
Getting personal in public!? : how consumers respond to public personalized
advertising
in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
8
Dynamic right-slanted fonts increase the effectiveness of promotional retail
advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
9
The influence of corporate social responsibility appeals (CSRAs) on product sales : which appeal types perform better?
Choi, Sunhee
;
Duhan, Dale F.
;
Dass, Mayukh
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014283365
Saved in:
10
Scarcity
tactics in marketing : a meta-analysis of product
scarcity
effects on consumer purchase intentions
Barton, Belinda
;
Zlatevska, Natalina
;
Oppewal, Harmen
- In:
Journal of retailing
98
(
2022
)
4
,
pp. 741-758
Persistent link: https://www.econbiz.de/10013535725
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