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Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German; Klapper, Daniel - In: Journal of retailing 92 (2016) 3, pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
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Store brand quality and retailer's product line design
Chung, Hwan; Lee, Eunkyu - In: Journal of retailing 93 (2017) 4, pp. 527-540
Persistent link: https://www.econbiz.de/10011790717
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Effects of expiration date-based pricing on brand image perceptions
Theotokis, Aristeidis; Pramatari, Katerina; Tsiros, Michael - In: Journal of retailing 88 (2012) 1, pp. 72-87
Persistent link: https://www.econbiz.de/10009513162
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The accuracy of design-based judgments : a constructivist approach
Orth, Ulrich R.; Malkewitz, Keven - In: Journal of retailing 88 (2012) 3, pp. 421-436
Persistent link: https://www.econbiz.de/10009622980
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The impact of a flagship vs a brand store on brand attitude, brand attachment and brand equity
Dolbec, Pierre-Yann; Chebat, Jean-Charles - In: Journal of retailing 89 (2013) 4, pp. 460-466
Persistent link: https://www.econbiz.de/10010226418
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Shaping retail brand personality perceptions by bodily experiences
Möller, Jana; Herm, Steffen - In: Journal of retailing 89 (2013) 4, pp. 438-446
Persistent link: https://www.econbiz.de/10010226423
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Evaluating and managing brand repurchase across multiple geographic retail markets
Echambadi, Raj; Jindal, Rupinder P.; Blair, Edward A. - In: Journal of retailing 89 (2013) 4, pp. 409-422
Persistent link: https://www.econbiz.de/10010226428
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When should private label brands endorse ethical attributes?
Bodur, H. Onur; Tofighi, Maryam; Grphmann, Bianca - In: Journal of retailing 92 (2016) 2, pp. 204-217
Persistent link: https://www.econbiz.de/10011505027
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An empirical investigation of composite product choice
Desai, Kalpesh Kaushik; Gauri, Dinesh Kumar; Ma, Yu - In: Journal of retailing 90 (2014) 4, pp. 493-510
Persistent link: https://www.econbiz.de/10010473274
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How to align your brand stories with your products
Chiu, Hung-chang; Hsieh, Yi-ching; Kuo, Yi-chu - In: Journal of retailing 88 (2012) 2, pp. 262-275
Persistent link: https://www.econbiz.de/10009562815