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Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
145
Retail trade
144
Beziehungsmarketing
66
Relationship marketing
66
Preismanagement
59
Pricing strategy
59
Online retailing
48
Online-Handel
48
Sales promotion
46
Verkaufsförderung
46
Brand management
35
Markenführung
35
Distribution channel
32
Einzelhandelspreis
32
Retail price
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Vertriebsweg
32
E-commerce
29
Electronic Commerce
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Retailing
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Customer satisfaction
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Kundenzufriedenheit
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Brand
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Dienstleistungsqualität
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Service quality
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Brand image
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Markenimage
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Theorie
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Theory
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Food retailing
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Ladengestaltung
21
Lebensmitteleinzelhandel
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Markenartikel
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Store design
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Marketingmanagement
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Grewal, Dhruv
18
Breugelmans, Els
7
Ratchford, Brian Thomas
7
Roggeveen, Anne L.
7
Campo, Katia
6
Nordfält, Jens
6
Verhoef, Peter C.
6
Blut, Markus
5
Gauri, Dinesh Kumar
5
Monroe, Kent B.
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Ruyter, Ko de
5
Bearden, William O.
4
Burton, Scot
4
Dass, Mayukh
4
Jha, Subhash
4
Kopalle, Praveen K.
4
Krishna, Aradhna
4
Kukar-Kinney, Monika
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Popkowski Leszczyc, Peter T. L.
4
Shankar, Venkatesh
4
Sprott, David E.
4
Suri, Rajneesh
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Talukdar, Debabrata
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Biswas, Abhijit
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Evanschitzky, Heiner
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Gauri, Dinesh K.
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Hardesty, David M.
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Haruvy, Ernan
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Howlett, Elizabeth
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Inman, J. Jeffrey
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Lamey, Lien
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Lehmann, Donald R.
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Ma, Yu
3
Melis, Kristina
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Neslin, Scott A.
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Noble, Stephanie M.
3
Pauwels, Koen
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Puccinelli, Nancy M.
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Journal of retailing
Journal of business research : JBR
2,075
Journal of retailing and consumer services
1,978
European journal of operational research : EJOR
804
International journal of hospitality management
795
NBER working paper series
773
International journal of consumer studies
766
Psychology & marketing
668
Working paper / National Bureau of Economic Research, Inc.
651
Journal of revenue and pricing management
623
Management science : journal of the Institute for Operations Research and the Management Sciences
612
NBER Working Paper
597
Journal of consumer research : JCR ; an interdisciplinary bimonthly
587
SpringerLink / Bücher
442
International journal of production economics
427
The journal of product & brand management
415
Asia Pacific journal of marketing and logistics
395
Journal of marketing research : JMR
385
European journal of marketing : EJM
360
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
357
The journal of brand management : an international journal
356
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Tourism management : research, policies, practice
341
Economics letters
333
Journal of travel and tourism marketing
330
Journal of international consumer marketing
323
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
320
Journal of marketing
316
Marketing letters : a journal of research in marketing
316
Discussion paper / Centre for Economic Policy Research
313
International journal of industrial organization
312
Journal of marketing management : MM
310
Journal of marketing communications
303
Cogent business & management
299
Journal of air transport management
297
International journal of retail & distribution management
295
Journal of fashion marketing and management
295
The international review of retail, distribution and consumer research
293
Journal of consumer behaviour : an international research review
291
International journal of production research
288
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ECONIS (ZBW)
353
USB Cologne (EcoSocSci)
1
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1
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
2
Consumer reactance to promotional favors
Bertini, Marco
;
Aydinli, Aylin
- In:
Journal of retailing
96
(
2020
)
4
,
pp. 578-589
Persistent link: https://www.econbiz.de/10012495496
Saved in:
3
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
4
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
5
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
6
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
7
Product category pricing and future price attractiveness : 99-ending pricing in a memory-based context
Carver, James R.
;
Padgett, Daniel T.
- In:
Journal of retailing
88
(
2012
)
4
,
pp. 497-511
Persistent link: https://www.econbiz.de/10009707156
Saved in:
8
Effects of online and offline advertising and their synergy on direct telephone sales
Lu, Qiang
;
Singh, Sonika
;
DeRoos, Nicolas
- In:
Journal of retailing
99
(
2023
)
3
,
pp. 337-352
Persistent link: https://www.econbiz.de/10014461656
Saved in:
9
Is $ 0 better than free? : consumer response to $ 0 versus "free" framing of a free promotion
Koo, Jieun
;
Suk, Kwanho
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 383-396
Persistent link: https://www.econbiz.de/10012420854
Saved in:
10
Premiums paid for what you believe in : the interactive roles of price promotion and cause involvement on consumer response
Kim, Claire Heeryung
;
Han, Eunjoo
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 235-250
Persistent link: https://www.econbiz.de/10012295828
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