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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
136
Retail trade
136
Beziehungsmarketing
70
Relationship marketing
70
Online retailing
51
Online-Handel
51
Preismanagement
36
Pricing strategy
36
Brand management
33
Markenführung
33
Distribution channel
27
E-commerce
27
Electronic Commerce
27
Vertriebsweg
27
Retailing
26
Sales promotion
26
Verkaufsförderung
26
Customer satisfaction
25
Kundenzufriedenheit
25
Brand
24
Dienstleistungsqualität
24
Service quality
24
Internet marketing
22
Markenartikel
22
Online-Marketing
22
Food retailing
20
Ladengestaltung
20
Lebensmitteleinzelhandel
20
Marketing management
20
Marketingmanagement
20
Store design
20
Advertising effects
19
Experiment
19
Werbewirkung
19
Brand image
18
Einzelhandelspreis
18
Markenimage
18
Retail price
18
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10
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327
Aufsatz in Zeitschrift
327
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2
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English
327
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Grewal, Dhruv
16
Blut, Markus
6
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Ruyter, Ko de
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Lurie, Nicholas H.
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
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Journal of retailing
Journal of business research : JBR
2,226
Journal of retailing and consumer services
2,011
International journal of hospitality management
902
International journal of consumer studies
774
Psychology & marketing
764
Journal of consumer research : JCR ; an interdisciplinary bimonthly
640
NBER working paper series
631
Working paper / National Bureau of Economic Research, Inc.
547
SpringerLink / Bücher
503
NBER Working Paper
477
Journal of business ethics : JOBE
425
Tourism management : research, policies, practice
424
The journal of product & brand management
405
Asia Pacific journal of marketing and logistics
402
European journal of marketing : EJM
396
Journal of advertising research
385
Journal of marketing research : JMR
381
European Journal of Marketing
378
Journal of marketing communications
370
The journal of brand management : an international journal
370
Journal of Consumer Marketing
367
Management science : journal of the Institute for Operations Research and the Management Sciences
367
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
361
Discussion paper series / IZA
352
Cogent business & management
350
Journal of travel and tourism marketing
350
Journal of marketing management : MM
338
Journal of international consumer marketing
333
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
330
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
328
Journal of economic psychology : research in economic psychology and behavioral economics
326
Marketing letters : a journal of research in marketing
323
Journal of marketing
316
Journal of the Academy of Marketing Science
315
Journal of consumer behaviour : an international research review
306
Technological forecasting & social change : an international journal
301
International journal of contemporary hospitality management
299
Journal of fashion marketing and management
297
International journal of retail & distribution management
296
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ECONIS (ZBW)
327
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327
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1
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
2
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Music congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
7
Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Saved in:
8
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
9
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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