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Sales promotion
46
Verkaufsförderung
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Consumer behaviour
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Preismanagement
16
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16
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11
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Journal of retailing
The journal of gambling business and economics
131
Journal of business research : JBR
92
Applied economics
84
Journal of retailing and consumer services
70
NBER working paper series
62
Economics letters
60
Working paper / National Bureau of Economic Research, Inc.
56
NBER Working Paper
54
Journal of economic behavior & organization : JEBO
49
International journal of hospitality management
43
Journal of promotion management : JPM
42
Discussion paper series / IZA
39
Journal of sports economics
37
Applied economics letters
36
Journal of marketing research : JMR
36
Journal of risk and uncertainty : JRU
36
International journal of sport finance
35
CESifo working papers
34
Management science : journal of the Institute for Operations Research and the Management Sciences
34
The journal of prediction markets
34
European journal of operational research : EJOR
32
Journal of economic theory
29
IZA Discussion Paper
27
Journal of behavioral decision making
25
Journal of marketing
25
Journal of travel and tourism marketing
25
National tax journal
25
Public finance review : PFR
25
SpringerLink / Bücher
24
Southern economic journal
23
The Oxford handbook of the economics of gambling
23
Marketing letters : a journal of research in marketing
22
The economic journal : the journal of the Royal Economic Society
22
CESifo Working Paper
21
Discussion paper
21
Journal of economic psychology : research in economic psychology and behavioral economics
21
Working paper
21
Discussion paper / Centre for Economic Policy Research
20
International journal of contemporary hospitality management
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ECONIS (ZBW)
46
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1
Alliteration alters : phonetic overlap in promotional messages influences evaluation and choice
Davis, Derick F.
;
Bagchi, Rajesh
;
Block, Lauren G.
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10011484027
Saved in:
2
Sometimes "fee" is better than "free" : token promotional pricing and consumer reactions to price promotion offering product upgrades
Mao, Wen
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 173-184
Persistent link: https://www.econbiz.de/10011505004
Saved in:
3
Which categories and brands to promote with targeted coupons to rewars and to develop customers in supermarkets
Osuna, Ignacio
;
González, Jorge
;
Capizzani, Mario
- In:
Journal of retailing
92
(
2016
)
2
,
pp. 236-251
Persistent link: https://www.econbiz.de/10011505039
Saved in:
4
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
5
Substitution or promotion? : the impact of price discounts on cross-channel sales of digital movies
Gong, Jing
;
Smith, Michael D.
;
Telang, Rahul
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 343-357
Persistent link: https://www.econbiz.de/10011309661
Saved in:
6
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
7
How product-environment brightness contrast and product disarray impact consumer choice in retail environments
Reynolds-McIlnay, Ryann
;
Morrin, Maureen
;
Nordfält, Jens
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 266-282
Persistent link: https://www.econbiz.de/10011744775
Saved in:
8
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
9
Something free or something off? : a comparative study of the purchase effects of premiums and price cuts
Foubert, Bram
;
Breugelmans, Els
;
Gedenk, Karen
;
Rolef, …
- In:
Journal of retailing
94
(
2018
)
1
,
pp. 5-20
Persistent link: https://www.econbiz.de/10011833422
Saved in:
10
Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 449-460
Persistent link: https://www.econbiz.de/10003794952
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