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Einzelhandel
7
Retail trade
7
Consumer behaviour
5
Konsumentenverhalten
5
Online retailing
4
Online-Handel
4
Distribution channel
3
E-commerce
3
Electronic Commerce
3
Multichannel strategy
3
Multikanalvertrieb
3
Retailing
3
Sales promotion
3
Verkaufsförderung
3
Vertriebsweg
3
Bundling strategy
2
Internet marketing
2
Leistungsbündel
2
Omnichannel retailing
2
Online-Marketing
2
Rabatt
2
Rebate
2
e-commerce
2
Assortment
1
Automobiles
1
Bayes-Statistik
1
Bayesian inference
1
Betriebsform
1
Beziehungsmarketing
1
Bundling
1
Channels
1
Cost-benefit analysis
1
Digital goods
1
Digitale Güter
1
E-Commerce
1
Fashion
1
Fashion goods
1
Firm performance
1
Innovation
1
International market entry
1
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10
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English
10
Undetermined
10
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Ratchford, Brian T.
10
Ratchford, Brian Thomas
10
Gauri, Dinesh Kumar
4
Koukova, Nevena T.
3
Barros, Carlos Pestana
2
Biswas, Dipayan
2
Chintagunta, Pradeep K.
2
Fan, Jia
2
Jindal, Rupinder P.
2
Josiassen, Alexander
2
Kannan, P.K.
2
Khouja, Moutaz
2
Kopalle, Praveen
2
Pan, Jingming
2
Pauwels, Koen
2
Prasad, Ashutosh
2
Sills, James A.
2
Soysal, Gonca
2
Zentner, Alejandro
2
Zhou, Jing
2
Assaf, A. George
1
Assaf, A. Georges
1
Bhatnagar, Amit
1
Carr, Stephen
1
Fogarty, John
1
Fox, Edward J.
1
Girju, Marina
1
Howerton, Eric
1
Kamakura, Wagner A.
1
Kannan, P. K.
1
Lenartowicz, Thomasz
1
Namin, Aidin
1
Navallo, Jonathan R.
1
Pancras, Joseph
1
Pandey, Aashish
1
Putrevu, Sanjay
1
Singh, Sonika
1
Talukdar, Debabrata
1
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Journal of retailing
Marketing Science
9
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
7
Journal of marketing research : JMR
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Review of marketing science
5
International journal of electronic commerce : IJEC
4
Journal of Economic Psychology
4
Journal of economic psychology : research in economic psychology and behavioral economics
4
Review of Marketing Science
4
Journal of business research : JBR
3
Marketing science
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
2
Journal of retailing and consumer services
2
Management science : journal of the Institute for Operations Research and the Management Sciences
2
Marketing Letters
2
Advances in applied microeconomics : a research annual
1
Bell Journal of Economics
1
Computational Statistics & Data Analysis
1
Continuing to broaden the marketing concept : making the world a better place
1
E-commerce and the digital economy
1
European Journal of Marketing
1
Foundations and Trends(R) in Marketing
1
Foundations and trends in marketing : FTMKT
1
Handbook of marketing strategy
1
Handbook of pricing research in marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International studies of the demand for energy : selected papers presented at a conference in the International Institute for Applied System Analysis 2361 Laxenburg, Austria
1
Journal of Business Research
1
Journal of Consumer Research
1
Journal of marketing analytics : JMA
1
Journal of the Academy of Marketing Science
1
Management Science
1
Managerial and Decision Economics
1
Managerial and decision economics : MDE ; the international journal of research and progress in management economics
1
Manpower planning and organization design : [proceedings of the NATO Conference on Manpower Planning and Organization Design held at Stresa, Italy, June 20-24, 1977]
1
Marketing letters : a journal of research in marketing
1
Organizing the new industrial economy
1
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ECONIS (ZBW)
10
OLC EcoSci
10
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1
Evolution of retail formats : past, present, and future
Gauri, Dinesh Kumar
;
Jindal, Rupinder P.
;
Ratchford, …
- In:
Journal of retailing
97
(
2021
)
1
,
pp. 42-61
Persistent link: https://www.econbiz.de/10012514572
Saved in:
2
An empirical analysis of the impact of promotional discounts on store performance
Gauri, Dinesh Kumar
;
Ratchford, Brian Thomas
;
Pancras, …
- In:
Journal of retailing
93
(
2017
)
3
,
pp. 283-303
Persistent link: https://www.econbiz.de/10011744790
Saved in:
3
Product form bundling : implications for marketing digital products
Koukova, Nevena T.
;
Kannan, P. K.
;
Ratchford, Brian Thomas
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 182-194
Persistent link: https://www.econbiz.de/10003744314
Saved in:
4
Pure components versus pure bundling in a marketing channel
Girju, Marina
;
Prasad, Ashutosh
;
Ratchford, Brian Thomas
- In:
Journal of retailing
89
(
2013
)
4
,
pp. 423-437
Persistent link: https://www.econbiz.de/10010226427
Saved in:
5
Internationalization and performance of retail firms : a Bayesian dynamic model
Assaf, A. Georges
;
Josiassen, Alexander
;
Ratchford, …
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 191-205
Persistent link: https://www.econbiz.de/10009562827
Saved in:
6
Analysis of free gift card program effectiveness
Khouja, Moutaz
;
Pan, Jingming
;
Ratchford, Brian Thomas
; …
- In:
Journal of retailing
87
(
2011
)
4
,
pp. 444-461
Persistent link: https://www.econbiz.de/10009422456
Saved in:
7
Offline and online search in used duarable markets
Singh, Sonika
;
Ratchford, Brian Thomas
;
Prasad, Ashutosh
- In:
Journal of retailing
90
(
2014
)
3
,
pp. 301-320
Persistent link: https://www.econbiz.de/10010408227
Saved in:
8
Multichannel customer purchase behavior and long tail effects in the fashion goods market
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
99
(
2023
)
1
,
pp. 46-65
Persistent link: https://www.econbiz.de/10014283357
Saved in:
9
Online and offline retailing : what we know and directions for future research
Ratchford, Brian Thomas
;
Soysal, Gonca
;
Zentner, Alejandro
- In:
Journal of retailing
98
(
2022
)
1
,
pp. 152-177
Persistent link: https://www.econbiz.de/10013207546
Saved in:
10
Innovations in retail delivery : current trends and future directions
Ratchford, Brian Thomas
;
Gauri, Dinesh Kumar
;
Jindal, …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 547-562
Persistent link: https://www.econbiz.de/10014465650
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