//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Digital marketing communicatio...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
303
Konsumentenverhalten
303
Einzelhandel
132
Retail trade
132
Beziehungsmarketing
68
Relationship marketing
68
Online retailing
50
Online-Handel
50
Preismanagement
35
Pricing strategy
35
Brand management
32
Markenführung
32
Internet marketing
30
Online-Marketing
30
E-commerce
29
Electronic Commerce
29
Distribution channel
28
Vertriebsweg
28
Retailing
25
Sales promotion
24
Verkaufsförderung
24
Customer satisfaction
23
Dienstleistungsqualität
23
Kundenzufriedenheit
23
Service quality
23
Brand
21
Marketing management
20
Marketingmanagement
20
Markenartikel
19
Brand image
18
Einzelhandelspreis
18
Food retailing
18
Ladengestaltung
18
Lebensmitteleinzelhandel
18
Markenimage
18
Retail price
18
Store design
18
Experiment
17
Viral marketing
17
Virales Marketing
17
more ...
less ...
Online availability
All
Undetermined
185
Type of publication
All
Article
317
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
319
Aufsatz in Zeitschrift
319
Aufsatzsammlung
2
Collection of articles of several authors
2
Sammelwerk
2
Language
All
English
319
Author
All
Grewal, Dhruv
13
Breugelmans, Els
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Verhoef, Peter C.
6
Blut, Markus
5
Ruyter, Ko de
5
Burton, Scot
4
Monroe, Kent B.
4
Neslin, Scott A.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Bearden, William O.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Melis, Kristina
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Reynolds, Kristy E.
3
Rudolph, Thomas
3
Sethuraman, Raj
3
Shankar, Venkatesh
3
Skiera, Bernd
3
Smith, Ronn J.
3
Suri, Rajneesh
3
Wang, Jeff Jianfeng
3
Wetzels, Martin
3
more ...
less ...
Published in...
All
Journal of retailing
Journal of business research : JBR
2,332
Journal of retailing and consumer services
2,023
NBER working paper series
1,205
Working paper / National Bureau of Economic Research, Inc.
1,101
NBER Working Paper
925
SpringerLink / Bücher
862
International journal of hospitality management
808
International journal of consumer studies
795
Psychology & marketing
733
Economics Papers from University Paris Dauphine
629
Journal of consumer research : JCR ; an interdisciplinary bimonthly
590
Discussion paper series / IZA
560
MPRA Paper
547
Discussion paper / Centre for Economic Policy Research
515
Technological forecasting & social change : an international journal
500
Journal of Consumer Marketing
483
Management science : journal of the Institute for Operations Research and the Management Sciences
480
European Journal of Marketing
460
CESifo working papers
459
Tourism management : research, policies, practice
435
Asia Pacific journal of marketing and logistics
417
The journal of product & brand management
410
Journal of travel and tourism marketing
397
European journal of marketing : EJM
396
The journal of brand management : an international journal
392
Journal of business ethics : JOBE
388
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
386
Journal of marketing research : JMR
385
Journal of marketing communications
372
Journal of marketing management : MM
367
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
360
Cogent business & management
358
IZA Discussion Paper
353
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
348
IZA Discussion Papers
346
Working paper
342
Journal of international consumer marketing
341
Journal of marketing
340
Springer eBook Collection
322
more ...
less ...
Source
All
ECONIS (ZBW)
319
Showing
1
-
10
of
319
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
How online product reviews affect retail sales : a meta-analysis
Floyd, Kristopher
;
Freling, Ryan
;
Alhoqail, Saad
;
Cho, …
- In:
Journal of retailing
90
(
2014
)
2
,
pp. 217-232
Persistent link: https://www.econbiz.de/10010402315
Saved in:
2
The effect of review images on review helpfulness : a contingency approach
Kübler, Raoul
;
Lobschat, Lara
;
Welke, Lina
;
Meij, Hugo …
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 5-23
Persistent link: https://www.econbiz.de/10014526948
Saved in:
3
Expertise makes perfect : how the variance of a reviewer's historical ratings influences the persuasiveness of online reviews
Wu, Xiaoyue
;
Jin, Liyin
;
Xu, Qian
- In:
Journal of retailing
97
(
2021
)
2
,
pp. 238-250
Persistent link: https://www.econbiz.de/10012648995
Saved in:
4
Unlocking the potential of web data for retailing research
Guyt, Jonne
;
Datta, Hannes
;
Boegershausen, Johannes
- In:
Journal of retailing
100
(
2024
)
1
,
pp. 130-147
Persistent link: https://www.econbiz.de/10014527110
Saved in:
5
The effectiveness of e-tailers'
communication
practices in stimulating sales of niche versus popular products
Meiseberg, Brinja
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 319-332
Persistent link: https://www.econbiz.de/10011566707
Saved in:
6
How to align your brand stories with your products
Chiu, Hung-chang
;
Hsieh, Yi-ching
;
Kuo, Yi-chu
- In:
Journal of retailing
88
(
2012
)
2
,
pp. 262-275
Persistent link: https://www.econbiz.de/10009562815
Saved in:
7
The power of consumption-imagery in communicating retail-store deals
Aydınoğlu, Nilüfer Z.
;
Krishna, Aradhna
- In:
Journal of retailing
95
(
2019
)
4
,
pp. 116-127
Persistent link: https://www.econbiz.de/10012154081
Saved in:
8
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
9
The impact of the multi-channel retail mix on online store choice : does online experience matter?
Melis, Kristina
;
Campo, Katia
;
Breugelmans, Els
;
Lamey, Lien
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 272-288
Persistent link: https://www.econbiz.de/10011309679
Saved in:
10
Do digital displays enhance sales? : role of retail format and message content
Roggeveen, Anne L.
;
Nordfält, Jens
;
Grewal, Dhruv
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 122-131
Persistent link: https://www.econbiz.de/10011484113
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->