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Which products are more responsive to in-store displays : utilitarian or hedonic?
Garrido-Morgado, Álvaro; González-Benito, Óscar; … - In: Journal of retailing 97 (2021) 3, pp. 477-491
Persistent link: https://www.econbiz.de/10013256061
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Luxury single- versus multi-brand stores : the effect of consumers' hedonic goals on brand comparisons
Desmichel, Perrine; Kocher, Bruno - In: Journal of retailing 96 (2020) 2, pp. 203-219
Persistent link: https://www.econbiz.de/10012295826
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The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing
Choi, Jungsil; Madhavaram, Sreedhar R.; Park, Hyun Young - In: Journal of retailing 96 (2020) 2, pp. 251-265
Persistent link: https://www.econbiz.de/10012295829
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The recent versus the out-dated : an experimental examination of the time-variant effects of online consumer reviews
Jin, Liyin; Hu, Bingyan; He, Yanqun - In: Journal of retailing 90 (2014) 4, pp. 552-566
Persistent link: https://www.econbiz.de/10010473265
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Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing; Rong, Chen - In: Journal of retailing 90 (2014) 4, pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
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Effects of service setting and other consumers' age on the service perceptions of young consumers
Thakor, Mrugank V.; Suri, Rajneesh; Saleh, Katayoun - In: Journal of retailing 84 (2008) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10003732223
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Shopping context and consumers' mental representation of complex shopping trip decision problems
Dellaert, Benedict G. C.; Arentze, Theo A.; Timmermans, … - In: Journal of retailing 84 (2008) 2, pp. 219-232
Persistent link: https://www.econbiz.de/10003744334
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Customer experience management in retailing : understanding the buying process
Puccinelli, Nancy M.; Goodstein, Ronald Charles; … - In: Journal of retailing 85 (2009) 1, pp. 15-30
Persistent link: https://www.econbiz.de/10003834478
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Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.; Lemon, Katherine N.; Parasuraman, A.; … - In: Journal of retailing 85 (2009) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
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Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.; Beauchamp, J. P.; Donthu, Naveen; … - In: Journal of retailing 85 (2009) 1, pp. 42-55
Persistent link: https://www.econbiz.de/10003834497