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Subject
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Consumer behaviour
318
Konsumentenverhalten
318
Einzelhandel
139
Retail trade
139
Beziehungsmarketing
71
Relationship marketing
71
Online retailing
54
Online-Handel
54
Brand management
37
Markenführung
37
Preismanagement
37
Pricing strategy
37
Brand image
29
Markenimage
29
Sales promotion
29
Verkaufsförderung
29
Distribution channel
28
Vertriebsweg
28
E-commerce
27
Electronic Commerce
27
Retailing
26
Brand
25
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Service quality
24
Markenartikel
23
Internet marketing
22
Online-Marketing
22
Food retailing
20
Ladengestaltung
20
Lebensmitteleinzelhandel
20
Marketing management
20
Marketingmanagement
20
Store design
20
Advertising effects
19
Einzelhandelspreis
19
Experiment
19
Retail price
19
Werbewirkung
19
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187
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10
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Article
333
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2
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Article in journal
335
Aufsatz in Zeitschrift
335
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2
Collection of articles of several authors
2
Sammelwerk
2
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1
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Language
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English
335
Author
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Grewal, Dhruv
16
Breugelmans, Els
7
Verhoef, Peter C.
7
Blut, Markus
6
Campo, Katia
6
Nordfält, Jens
6
Roggeveen, Anne L.
6
Ruyter, Ko de
5
Burton, Scot
4
Monroe, Kent B.
4
Oppewal, Harmen
4
Patrick, Vanessa M.
4
Ratchford, Brian Thomas
4
Suri, Rajneesh
4
Ahlbom, Carl-Philip
3
Bearden, William O.
3
Bijmolt, Tammo H. A.
3
Biswas, Abhijit
3
Dass, Mayukh
3
Dekimpe, Marnik G.
3
Evanschitzky, Heiner
3
Gauri, Dinesh Kumar
3
Geyskens, Inge
3
Guha, Abhijit
3
Hardesty, David M.
3
Haruvy, Ernan
3
Howlett, Elizabeth
3
Inman, J. Jeffrey
3
Jha, Subhash
3
Jin, Liyin
3
Kukar-Kinney, Monika
3
Lamey, Lien
3
Lehmann, Donald R.
3
Ma, Yu
3
Mantrala, Murali K.
3
Melis, Kristina
3
Neslin, Scott A.
3
Noble, Stephanie M.
3
Popkowski Leszczyc, Peter T. L.
3
Puccinelli, Nancy M.
3
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Published in...
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Journal of retailing
Journal of business research : JBR
2,172
Journal of retailing and consumer services
1,968
International journal of consumer studies
774
International journal of hospitality management
768
Psychology & marketing
754
Journal of consumer research : JCR ; an interdisciplinary bimonthly
612
NBER working paper series
548
The journal of brand management : an international journal
484
The journal of product & brand management
459
Working paper / National Bureau of Economic Research, Inc.
454
SpringerLink / Bücher
431
European journal of marketing : EJM
417
Asia Pacific journal of marketing and logistics
416
European Journal of Marketing
405
NBER Working Paper
402
Journal of advertising research
395
Journal of travel and tourism marketing
388
Tourism management : research, policies, practice
385
Journal of marketing research : JMR
382
Journal of Consumer Marketing
380
Journal of marketing communications
374
Management science : journal of the Institute for Operations Research and the Management Sciences
363
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
360
Journal of marketing management : MM
354
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
342
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
337
Journal of international consumer marketing
334
Marketing letters : a journal of research in marketing
328
Journal of marketing
324
Journal of the Academy of Marketing Science
321
Marketing intelligence & planning
313
Cogent business & management
309
Journal of fashion marketing and management
303
International journal of retail & distribution management
301
Journal of consumer behaviour : an international research review
301
The journal of consumer marketing
300
The international review of retail, distribution and consumer research
296
Journal of advertising : official publication of the American Academy of Advertising
291
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
279
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ECONIS (ZBW)
335
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335
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1
Advertising effects under consumer heterogeneity : the moderating role of brand experience, advertising recall and attitude
Zenetti, German
;
Klapper, Daniel
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 352-372
Persistent link: https://www.econbiz.de/10011566712
Saved in:
2
The importance of trust for personalized online advertising
Bleier, Alexander
;
Eisenbeiß, Maik
- In:
Journal of retailing
91
(
2015
)
3
,
pp. 390-409
Persistent link: https://www.econbiz.de/10011377040
Saved in:
3
The impact of different touchpoints on brand consideration
Baxendale, Shane
;
MacDonald, Emma K.
;
Wilson, Hugh
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 235-253
Persistent link: https://www.econbiz.de/10011308932
Saved in:
4
Music congruity effects on product memory, perception, and choice
North, Adrian C.
;
Sheridan, Lorraine P.
;
Areni, Charles …
- In:
Journal of retailing
92
(
2016
)
1
,
pp. 83-95
Persistent link: https://www.econbiz.de/10011484074
Saved in:
5
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els
;
Campo, Katia
- In:
Journal of retailing
92
(
2016
)
3
,
pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Saved in:
6
Gift cards and gifted cash : the impact of fit between gift type and message construal
Yao, Qing
;
Rong, Chen
- In:
Journal of retailing
90
(
2014
)
4
,
pp. 481-492
Persistent link: https://www.econbiz.de/10010473275
Saved in:
7
Unraveling the personalization paradox : the effect of information collection and trust-building strategies on online advertisement effectiveness
Aguirre, Elizabeth
;
Mahr, Dominik
;
Grewal, Dhruv
; …
- In:
Journal of retailing
91
(
2015
)
1
,
pp. 34-49
Persistent link: https://www.econbiz.de/10010500763
Saved in:
8
Getting personal in public!? : how consumers respond to public personalized advertising in retail stores
Heß, Nicole Jasmin
;
Kelley, Corinne M.
;
Scott, Maura L.
; …
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 344-361
Persistent link: https://www.econbiz.de/10012420851
Saved in:
9
Dynamic right-slanted fonts increase the effectiveness of promotional retail advertising
Mead, James A.
;
Richerson, Rob
;
Li, Wenjing
- In:
Journal of retailing
96
(
2020
)
2
,
pp. 282-296
Persistent link: https://www.econbiz.de/10012295832
Saved in:
10
The effect of online shopping platform strategies on search, display, and membership revenues
Lee, Ju-Yeon
;
Fang, Eric
;
Kim, Jisu J.
;
Li, Xiaoling
; …
- In:
Journal of retailing
94
(
2018
)
3
,
pp. 247-264
Persistent link: https://www.econbiz.de/10011930788
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