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Relationship marketing
108
Beziehungsmarketing
107
Consumer behaviour
70
Konsumentenverhalten
70
Einzelhandel
48
Retail trade
48
Customer satisfaction
24
Kundenzufriedenheit
24
Dienstleistungsqualität
16
Distribution channel
16
Service quality
16
Vertriebsweg
16
Online retailing
15
Online-Handel
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E-commerce
11
Electronic Commerce
11
Marketing management
11
Marketingmanagement
11
Brand management
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Markenführung
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Customer experience
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Salespeople
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Verkaufspersonal
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Customer service
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Kundenservice
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Ladengestaltung
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Store design
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Beschwerdemanagement
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Brand
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Brand image
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Complaint management
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Kundenbindungsprogramm
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Loyalty program
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Markenimage
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Retailing
6
Customer journey
5
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Datenschutz
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Grewal, Dhruv
10
Noble, Stephanie M.
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Verhoef, Peter C.
4
Blut, Markus
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Cronin, J. J.
3
Evanschitzky, Heiner
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Lemon, Katherine N.
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Neslin, Scott A.
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Nordfält, Jens
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Pauwels, Koen
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Roggeveen, Anne L.
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Ruyter, Ko de
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Biswas, Dipayan
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Calantone, Roger J.
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Chen, Jialie
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Fuchs, Christoph
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Fumagalli, Elena
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Gangwar, Manish
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Guha, Abhijit
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Gustafsson, Anders
2
Herhausen, Dennis
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Hult, G. Tomas M.
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Kumar, V.
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Langerak, Fred
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Mittal, Vikas
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Reinartz, Werner J.
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Rudolph, Thomas
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Schreier, Martin
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Schumann, Jan Hendrik
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Smith, Jeffery S.
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Soysal, Gonca
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Wetzels, Martin
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Zablah, Alex R.
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Zhang, Yufei
2
Acuti, Diletta
1
Ahlbom, Carl-Philip
1
Aiello, Gaetano
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Journal of retailing
Journal of business research : JBR
728
Journal of retailing and consumer services
592
Industrial marketing management : the international journal for industrial and high-tech firms
448
International journal of hospitality management
310
SpringerLink / Bücher
291
The journal of services marketing
228
The journal of business & industrial marketing
221
The service industries journal
192
MPRA Paper
181
Journal of strategic marketing
177
Journal of the Academy of Marketing Science
177
International journal of electronic customer relationship management : IJECRM
144
Tourism management : research, policies, practice
133
International journal of contemporary hospitality management
129
Journal of marketing
126
Journal of travel and tourism marketing
119
Journal of hospitality marketing & management
118
Journal of service research : JSR
118
European Journal of Marketing
115
Cogent business & management
114
Journal of Business & Industrial Marketing
114
Journal of service management
113
The journal of product & brand management
112
The journal of brand management : an international journal
111
Asia Pacific journal of marketing and logistics
109
Marketing intelligence & planning
109
IZA Discussion Papers
106
Psychology & marketing
105
Gabler Edition Wissenschaft
102
European journal of marketing : EJM
101
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
101
Services marketing quarterly
94
Technological forecasting & social change : an international journal
93
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
89
Journal of business ethics : JOBE
87
Discussion paper series / IZA
86
Service business
86
Journal of marketing management : MM
85
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ECONIS (ZBW)
110
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1
The upside of down : presenting a price in a low or high location influences how consumers evaluate it
Barone, Michael J.
;
Coulter, Keith S.
;
Li, Xingbo
- In:
Journal of retailing
96
(
2020
)
3
,
pp. 397-410
Persistent link: https://www.econbiz.de/10012420856
Saved in:
2
Performance implications of a retail purchasing network : the role of social capital
Seevers, Matthew T.
;
Skinner, Steven J.
;
Dahlstrom, Robert
- In:
Journal of retailing
86
(
2010
)
4
,
pp. 310-321
Persistent link: https://www.econbiz.de/10008808863
Saved in:
3
Cross-buying in retailing: drivers and consequences
Kumar, V.
;
George, Morris
;
Pancras, Joseph
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 15-27
Persistent link: https://www.econbiz.de/10003732227
Saved in:
4
Global media, local metaphor: television shopping and marketing-as-relationship in America, Japan, and Taiwan
Warden, Clyde A.
;
Huang, Stephen Chi-Tsun
;
Liu, Tsung-Chi
; …
- In:
Journal of retailing
84
(
2008
)
1
,
pp. 119-129
Persistent link: https://www.econbiz.de/10003732255
Saved in:
5
Strategies to offset performance failures : the role of brand equity
Brady, Michael K.
;
Cronin, J. J.
;
Fox, Gavin L.
;
Roehm, …
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 151-164
Persistent link: https://www.econbiz.de/10003744296
Saved in:
6
Customer complaining : the role of tie strenght and information control
Mittal, Vikas
;
Huppertz, John W.
;
Khare, Adwait
- In:
Journal of retailing
84
(
2008
)
2
,
pp. 195-204
Persistent link: https://www.econbiz.de/10003744326
Saved in:
7
Customer experience management in retailing : an organizing framework
Grewal, Dhruv
;
Levy, Michael
;
Kumar, V.
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10003834467
Saved in:
8
Customer experience creation : determinants, dynamics and management strategies
Verhoef, Peter C.
;
Lemon, Katherine N.
;
Parasuraman, A.
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 31-41
Persistent link: https://www.econbiz.de/10003834491
Saved in:
9
Communication and promotion decisions in retailing : a review and directions for future research
Ailawadi, Kusum L.
;
Beauchamp, J. P.
;
Donthu, Naveen
; …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 42-55
Persistent link: https://www.econbiz.de/10003834497
Saved in:
10
Retailer pricing and competitive effects
Kopalle, Praveen K.
;
Biswas, Dipayan
;
Chintagunta, …
- In:
Journal of retailing
85
(
2009
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10003834502
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