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Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives

Brooksworth, Frederica (ed.); Mogaji, Emmanuel (ed.); … - 2023

INTRODUCTION -- 1. Fashion in Emerging Markets - Emerging Market Marketplace - The Fashion System -- THEME 1: BRAND … New Role in Fashion -- 7. Research, Planning & Strategy -- 8. Trend Forecasting -- THEME 3: SUSTAINABLE DISTRIBUTION AND … -- 12. The Future of Fashion Marketing. . …

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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives

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artisanal fashion in India for brand story relevance in challenging times -- Section 3 - Fashion Marketing in Emerging Economies …Section 1 - An Introduction -- Chapter 1: Fashion Marketing in Emerging Economies Volume II: South American, Asian and … African perspectives -- Section 2 - Fashion Marketing in Emerging Economies: South American and Asian Perspectives -- Chapter …

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Enhancing brand coolness through perceived luxury values : insight from luxury fashion brands

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The effect of benign and malicious envies on desire to buy luxury fashion items

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Luxury fashion games are so cool! : predicting awareness, perceived quality, and loyalty

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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands

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How to reduce perceived risk when buying online : the interactions between intangibility, product knolwedge, brand familarity, privacy and security concerns

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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach

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Towards a hierarchical theory of shopping motivation

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