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~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"The journal of brand management : an international journal"
~person:"Guzman, Francisco"
~person:"Hollebeek, Linda D."
~person:"Kunkel, Thilo"
~person:"Melewar, T. C."
~subject:"Markenführung"
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Markenführung
Consumer behaviour
11
Konsumentenverhalten
11
Brand management
9
Beziehungsmarketing
7
Relationship marketing
7
Brand
6
Markenartikel
6
Customer integration
5
Kundenintegration
5
Brand image
4
Customer engagement
4
Customer satisfaction
4
Dienstleistungsqualität
4
Kundenzufriedenheit
4
Markenimage
4
Service quality
4
Social Web
3
Social web
3
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2
Altersgruppe
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2
Engagement
2
AIRBNB
1
Affective/calculative commitment
1
Attribute framing
1
Behavioral intention
1
Brand experience
1
Brand loyalty
1
Brand relationship quality
1
COBRAs
1
Chain Restaurant
1
Cocreated brand value
1
Computerspiel
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1
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9
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Guzman, Francisco
Hollebeek, Linda D.
Kunkel, Thilo
Melewar, T. C.
Johnson, Lester W.
6
Khan, Imran
6
Loureiro, Sandra Maria Correia
6
Park, Jungkun
6
Powell, Shaun M.
6
Dawes, John
5
Prentice, Catherine
5
Baumann, Chris
4
Baxter, Stacey M.
4
Carlson, Jamie
4
Casidy, Riza
4
Dwivedi, Abhishek
4
Ilicic, Jasmina
4
Keller, Kevin Lane
4
Kulczynski, Alicia
4
Mirzaei, Abas
4
Ngo, Liem Viet
4
Phau, Ian
4
Ross, William T.
4
Schmidt, Holger J.
4
Zarantonello, Lia
4
Abratt, Russell
3
Balmer, John M. T.
3
Borges, Adilson
3
Dhir, Amandeep
3
Ekinci, Yuksel
3
Fatma, Mobin
3
Fazal-e-Hasan, Syed
3
Fetscherin, Marc
3
Grace, Debra
3
Gray, David
3
Gunasti, Kunter
3
Ha, Sejin
3
Hegner, Sabrina
3
Hennigs, Nadine
3
Huang, Zongsheng
3
Iglesias, Oriol
3
Japutra, Arnold
3
Jassawalla, Avan R.
3
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Journal of retailing and consumer services
The journal of brand management : an international journal
The journal of product & brand management
11
Journal of business research : JBR
9
Journal of sport management : the official journal of the North American Society of Sport Management
7
European Sport management quarterly : ESMQ
5
European journal of marketing : EJM
5
Corporate reputation review
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Marketing intelligence & planning
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
The journal of consumer marketing
2
The marketing review
2
Asia-Pacific journal of business administration
1
EuroMed journal of business
1
European business review
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International marketing review
1
International studies of management and organization
1
Journal of Product and Brand Management Ser.
1
Journal of consumer behaviour
1
Journal of general management
1
Journal of global marketing
1
Journal of service management
1
Journal of service theory and practice : JSTP
1
Journal of strategic marketing
1
Journal of vacation marketing : an international journal
1
Psychology & marketing
1
Qualitative market research : an international journal
1
The European business journal
1
The handbook of communication engagement
1
The journal of services marketing
1
The service industries journal
1
Tourism management perspectives : TMP
1
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ECONIS (ZBW)
9
Showing
1
-
9
of
9
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relevance
articles prioritized
date (newest first)
date (oldest first)
1
National versus private
brand
: a regulatory focus perspective
Tran, Trang P.
;
Guzman, Francisco
;
Paswan, Audhesh K.
; …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012305169
Saved in:
2
Social media
brand
engagement in the context of collaborative consumption : the case of AIRBNB
Schivinski, Bruno
;
Langaro, Daniela
;
Fernandes, Teresa
; …
- In:
The journal of brand management : an international journal
27
(
2020
)
6
,
pp. 645-661
Persistent link: https://www.econbiz.de/10012304068
Saved in:
3
Five areas to advance branding theory and practice
Melewar, T. C.
;
Bang, Nguyen
- In:
The journal of brand management : an international journal
21
(
2014
)
9
,
pp. 758-769
Persistent link: https://www.econbiz.de/10010514116
Saved in:
4
The notion of relationship in branding
Melewar, T. C.
- In:
The journal of brand management : an international journal
17
(
2009/10
)
2
,
pp. 95-96
Persistent link: https://www.econbiz.de/10009524653
Saved in:
5
Introduction to the special issue of the 3rd International Colloquium on design, branding and marketing
Dilmperi, Athina
;
McIntyre, Charles
;
Dennis, Charles
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012269082
Saved in:
6
Cocreated
brand
value : theoretical model and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Hammedi, Wafa
; …
- In:
The journal of brand management : an international journal
28
(
2021
)
4
,
pp. 413-428
Persistent link: https://www.econbiz.de/10012550331
Saved in:
7
Customer engagement in the service context : an empirical investigation of the construct, its antecedents and consequences
Islam, Jamid Ul
;
Hollebeek, Linda D.
;
Rahman, Zillur
; …
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 277-285
Persistent link: https://www.econbiz.de/10012114161
Saved in:
8
Virtual reality through the customer journey : framework and propositions
Hollebeek, Linda D.
;
Clark, Moira K.
;
Andreassen, Tor W.
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012268819
Saved in:
9
Customer experience and commitment in retailing : does customer age matter?
Khan, Imran
;
Hollebeek, Linda D.
;
Fatma, Mobin
;
Islam, …
- In:
Journal of retailing and consumer services
57
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012305359
Saved in:
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