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~isPartOf:"Journal of retailing and consumer services"
~subject:"Design"
~subject:"Deutschland"
~subject:"United States"
~subject:"Werbung"
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Design
Deutschland
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Werbung
Brand management
286
Markenführung
286
Consumer behaviour
252
Konsumentenverhalten
252
Brand image
163
Markenimage
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Brand
142
Markenartikel
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Beziehungsmarketing
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Relationship marketing
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Einzelhandel
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Alexander, Bethan
1
Blazquez Cano, Marta
1
Catwright, Joanna
1
Celhay, Franck
1
Cohen, Justin
1
Dekimpe, Marnik G.
1
Deleersnyder, Barbara
1
Elms, Jonathan
1
Faulkner, Margaret
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Favier, Manon
1
He, Bo
1
Jamil, Raja Ahmed
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Kasilingam, Dharun Lingam
1
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1
Kim, Youn-kyung
1
Koll, Oliver
1
Lee, KangYoon
1
Loureiro, Sandra Maria Correia
1
McCormick, Helen
1
Murray, John
1
Nasution, Reza Ashari
1
Nguyen, Cathy
1
Pantin Sohier, Gaëlle
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Park, Kikyoung
1
Qayyum, Abdul
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Qing, Qiankai
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Quach, Sara
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Rodrigues, Mariana Berga
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Romaniuk, Jenni
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Shen, Qichao
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Journal of retailing and consumer services
SpringerLink / Bücher
119
Journal of business research : JBR
42
The journal of brand management : an international journal
42
Innovatives Markenmanagement
34
Research
33
The journal of product & brand management
33
International journal of advertising : the review of marketing communications
32
International Journal of Operations & Production Management
31
Journal of advertising research
31
Springer eBook Collection / Business and Economics
30
Journal of marketing communications
27
International Journal of Quality & Reliability Management
26
Gabler Edition Wissenschaft
25
International journal of advertising : the quarterly review of marketing communications
21
Journal of Business Strategy
20
Reihe: Versicherungswirtschaft
20
Strategic Direction
20
Online Information Review
19
Journal of promotion management : JPM
18
Renewable Energy
18
Industrial Management & Data Systems
16
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
16
Journal of advertising
16
Gabler Research
15
Industrial Robot: An International Journal
15
Psychology & marketing
14
Journal of promotion management : innovations in planning and applied research
13
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
12
Harvard-Business-Manager : das Wissen der Besten
12
Journal of Documentation
12
Energy
11
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Hamburger Schriften zur Marketingforschung
11
International Journal of Retail & Distribution Management
11
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
Mit der Marke zum Erfolg : Markenmanagement in Hotellerie und Gastronomie
11
Schriftenreihe Versicherung und Risikoforschung des Instituts für Betriebswirtschaftliche Risikoforschung und Versicherungswirtschaft der Ludwig-Maximilians-Universität, München
11
Springer eBook Collection
11
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ECONIS (ZBW)
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1
Is less more or a bore? : package
design
simplicity and brand perception : an application to Champagne
Favier, Manon
;
Celhay, Franck
;
Pantin Sohier, Gaëlle
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 11-20
Persistent link: https://www.econbiz.de/10011980760
Saved in:
2
Examining the role of store
design
on consumers' cross-sectional perceptions of retail brand loyalty
Murray, John
;
Elms, Jonathan
;
Teller, Christoph
- In:
Journal of retailing and consumer services
38
(
2017
),
pp. 147-156
Persistent link: https://www.econbiz.de/10011743209
Saved in:
3
Store of the future : towards a (re)invention and (re)imagination of physical store space in an omnichannel context
Alexander, Bethan
;
Blazquez Cano, Marta
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012269083
Saved in:
4
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
5
Consumers' emotional responses to the Christmas TV advertising of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
6
Single-brand retailers : building brand loyalty in the off-line environment
Jones, Robert
;
Kim, Youn-kyung
- In:
Journal of retailing and consumer services
18
(
2011
)
4
,
pp. 333-340
Persistent link: https://www.econbiz.de/10009232574
Saved in:
7
The role of art infusion in enhancing pro-environmental luxury brand advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
8
Interplays between manufacturer advertising and retailer store brand introduction : agency vs. wholesale contracts
Shen, Qichao
;
He, Bo
;
Qing, Qiankai
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-17
Persistent link: https://www.econbiz.de/10013209532
Saved in:
9
When retailers and manufacturers advertise together : examining the effect of co-operative advertising on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
10
Anti-counterfeiting advertisements for luxury brands in the post pandemic era : roles of message type, visual presentation mode, and self-construal
Ryu, Gangseog
;
Kim, Boha
;
Park, Kikyoung
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303354
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