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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Consumer choice of store brands across store formats : a panel data analysis under crisis periods
Kaswengi, Jospeh; Diallo, Mbaye Fall - In: Journal of retailing and consumer services 23 (2015), pp. 70-76
Persistent link: https://www.econbiz.de/10010503930
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The impact of introducing a customer loyalty program on category sales and profitability
Chen, Lin; Bowman, Douglas - In: Journal of retailing and consumer services 64 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013209486
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Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness
Gao, Mengjia; Huang, Lin - In: Journal of retailing and consumer services 63 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012665902
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Transnational corporations' localization strategies via retail attributes : focus on Chinese market
Shin, Sanghyup; Kim, Hyun; Kim, Woohyoung - In: Journal of retailing and consumer services 55 (2020), pp. 1-7
Persistent link: https://www.econbiz.de/10012268856
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Defensive strategy against a private label : building brand premium for retailer cooperation
Choi, Seung-chan - In: Journal of retailing and consumer services 34 (2017), pp. 335-339
Persistent link: https://www.econbiz.de/10011629447
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Special section articles on National Brand & Private Label Marketing International Conference, 2014
Martínez-López, Francisco J. (ed.); Brown, James (ed.);  … - International Conference on National Brand & Private … - 2017
Persistent link: https://www.econbiz.de/10011629463
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Segmenting multichannel consumers across search, purchase and after-sales
Sands, Sean; Ferraro, Carla; Campbell, Colin L. - In: Journal of retailing and consumer services 33 (2016), pp. 62-71
Persistent link: https://www.econbiz.de/10011598574
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Interacting with strategic waiting for store brand : online selling format selection
Huang, Lingchen; Huang, Zongsheng; Bin, Liu - In: Journal of retailing and consumer services 67 (2022), pp. 1-18
Persistent link: https://www.econbiz.de/10013364460
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Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro; González-Benito, Óscar - In: Journal of retailing and consumer services 77 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014462202