//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Journal of retailing and consumer services"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Short-term effects of advertis...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
127
Konsumentenverhalten
127
Advertising effects
85
Werbewirkung
85
Sales promotion
63
Advertising
62
Verkaufsförderung
62
Werbung
57
Einzelhandel
34
Retail trade
34
Internet marketing
31
Online-Marketing
31
Brand management
24
Markenführung
24
Brand image
20
Markenimage
20
Social Web
20
Social web
20
Preismanagement
19
Pricing strategy
19
Brand
18
Markenartikel
17
Beziehungsmarketing
15
Relationship marketing
15
Emotion
13
Online retailing
12
Online-Handel
12
Ladengestaltung
11
Perception
11
Store design
11
Viral marketing
11
Virales Marketing
11
Wahrnehmung
11
Experiment
9
USA
9
United States
9
Food retailing
8
Game theory
8
Lebensmitteleinzelhandel
8
Spieltheorie
8
more ...
less ...
Online availability
All
Undetermined
135
Free
1
Type of publication
All
Article
167
Type of publication (narrower categories)
All
Article in journal
167
Aufsatz in Zeitschrift
167
Case study
1
Fallstudie
1
Language
All
English
167
Author
All
Septianto, Felix
9
Gázquez-Abad, Juan Carlos
4
Thaichon, Park
4
Bambauer-Sachse, Silke
3
Martínez-López, Francisco J.
3
Northey, Gavin
3
Qi, Zhou
3
Yan, Ruiliang
3
Baumann, Chris
2
Bogomolova, Svetlana
2
Carlson, Jeffrey R.
2
Cohen, Justin
2
Dwivedi, Yogesh Kumar
2
Hamelin, Nicolas
2
Jublee, Daniel Inbaraj
2
Lei, Yueqiu
2
Li, Bin
2
Li, Huajun
2
Lombart, Cindy
2
Louis, Didier
2
Martín Herrán, Guiomar
2
Mukerji, Bhasker
2
Pei, Zhi
2
Quach, Sara
2
Shams, Poja
2
Shareef, Mahmud Akhter
2
Sigué, Simon Pierre
2
Stephen, Gladys
2
Wästlund, Erik
2
Abraham, Christopher
1
Abril Barrie, Carmen
1
Adaji, Ifeoma
1
Aghakhani, Hamed
1
Ahmad, Ayaz
1
Ahmad, Wisal
1
Ahmed, Qazi Mohammed
1
Alryalat, Mohammad Abdallah Ali
1
Alvarez, Antonio M.
1
Andonopoulos, Vicki
1
Andrews, Demetra
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
Journal of advertising research
421
Journal of business research : JBR
323
Journal of advertising : official publication of the American Academy of Advertising
304
International journal of advertising : the quarterly review of marketing communications
277
International journal of advertising : the review of marketing communications
256
Journal of marketing communications
235
Journal of advertising
188
Journal of promotion management : JPM
176
Psychology & marketing
153
European Journal of Marketing
149
Journal of Consumer Marketing
142
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
136
Journal of marketing research : JMR
132
European journal of marketing : EJM
113
Journal of marketing
111
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of promotion management : innovations in planning and applied research
106
SpringerLink / Bücher
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
95
European journal of operational research : EJOR
91
Marketing letters : a journal of research in marketing
91
International journal of internet marketing and advertising : IJIMA
89
Marketing : ZFP ; journal of research and management
86
Young Consumers
84
Journal of current issues and research in advertising : JCIRA
77
Journal of historical research in marketing
76
Marketing Science
76
NBER working paper series
73
Health marketing quarterly
69
Journal of retailing
69
Jahrbuch der Absatz- und Verbrauchsforschung
67
Working paper / National Bureau of Economic Research, Inc.
64
International journal of industrial organization
63
Journal of Product & Brand Management
61
International Marketing Review
60
Journal of current issues and research in advertising
60
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
60
Strategic Direction
58
Journal of consumer research : JCR ; an interdisciplinary bimonthly
57
more ...
less ...
Source
All
ECONIS (ZBW)
167
Showing
1
-
10
of
167
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Profiling the flyer-prone consumer
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
21
(
2014
)
6
,
pp. 966-975
Persistent link: https://www.econbiz.de/10010437702
Saved in:
2
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
3
Competitive
advertising
within store flyers : a win-win strategy?
Mimouni Chaabane, Aïda
;
Sabri, Ouidade
;
Parguel, Béatrice
- In:
Journal of retailing and consumer services
17
(
2010
)
6
,
pp. 478-486
Persistent link: https://www.econbiz.de/10008696006
Saved in:
4
Ethnic minority consumers' responses to sales promotions in the packaged food market
Jamal, Armand
;
Peattie, Sue
;
Peattie, Kenneth J.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 98-108
Persistent link: https://www.econbiz.de/10009507892
Saved in:
5
Omnichannel-based promotions' effects on purchase behavior and brand image
Blom, Angelica
;
Lange, Fredrik
;
Hess, Ronald L. <Jr.>
- In:
Journal of retailing and consumer services
39
(
2017
),
pp. 286-295
Persistent link: https://www.econbiz.de/10011747900
Saved in:
6
Understanding the impact of store flyers on purchase behaviour : an empirical analysis in the context of Spanish households
Gázquez-Abad, Juan Carlos
;
Martínez-López, Francisco J.
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 263-273
Persistent link: https://www.econbiz.de/10011434176
Saved in:
7
A game theoretic approach to coordinate price promotion and
advertising
policies with reference price effects in a two-echelon supply chain
Malekian, Yaser
;
Rasti-Barzoki, Morteza
- In:
Journal of retailing and consumer services
51
(
2019
),
pp. 114-128
Persistent link: https://www.econbiz.de/10012115055
Saved in:
8
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
9
Consumers' emotional responses to the Christmas TV
advertising
of four retail brands
Catwright, Joanna
;
McCormick, Helen
;
Warnaby, Gary
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 82-91
Persistent link: https://www.econbiz.de/10011442359
Saved in:
10
The role of art infusion in enhancing pro-environmental luxury brand
advertising
Quach, Sara
;
Septianto, Felix
;
Thaichon, Park
; …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209490
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->