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Factors influencing generation Y's purchase intentions of prototypical versus me-too brands
Quintal, Vanessa; Phau, Ian; Sims, Daniel; Cheah, Isaac - In: Journal of retailing and consumer services 30 (2016), pp. 175-183
Persistent link: https://www.econbiz.de/10011473186
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Brand and quality effects on introduction of store brand products
Al-Monawer, Nasser; Davoodi, Mehdi; Qi, Lian - In: Journal of retailing and consumer services 61 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012581861
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The moderating impact of taste award on the interplay between perceived taste, perceived quality and brand trust
Konuk, Faruk Anıl - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665887
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Purchasing veg private labels? : a comparison between occasional and regular buyers
Martinelli, Elisa; De Canio, Francesca - In: Journal of retailing and consumer services 63 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012666025
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How does consumers' perception of sports stars' personal brand promote consumers' brand love? : a mediation model of global brand equity
Zhou, Fei; Mou, Jian; Su, Qiulai; Wu, Yenchun Jim - In: Journal of retailing and consumer services 54 (2020), pp. 1-10
Persistent link: https://www.econbiz.de/10012238326
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Effects of pricing strategies and product quality on private label and national brand performance
Olbrich, Rainer; Jansen, Hans Christian; Hundt, Michael - In: Journal of retailing and consumer services 34 (2017), pp. 294-301
Persistent link: https://www.econbiz.de/10011629330
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The effect of information exposure of contract manufacturing practice on consumers' perceived risk, perceived quality, and intention to purchase private label brand
Rahman, Fathony; Soesilo, Primidya K. M. - In: Journal of retailing and consumer services 42 (2018), pp. 37-46
Persistent link: https://www.econbiz.de/10011826026
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Changes and determinants of consumer shopping behavior in e-commerce and social media product Muslimah
Nofrizal; Juju, Undang; Sucherly; Arizal N; Waldelmi, Idel - In: Journal of retailing and consumer services 70 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014236947
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Condoms and bananas : shock advertising explained through congruence theory
Lee, Michael S. W.; Septianto, Felix; Frethey-Bentham, … - In: Journal of retailing and consumer services 57 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012305892
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Customer choices of manufacturer versus retailer brands in alternative price and usage contexts
Woodside, Arch G.; Ozcan, Timucin - In: Journal of retailing and consumer services 16 (2009) 2, pp. 100-108
Persistent link: https://www.econbiz.de/10003837502