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Proactive versus reactive apparel brands in sustainability : influences on brand loyalty
Park, Hyejune; Kim, Youn-Kyung - In: Journal of retailing and consumer services 29 (2016), pp. 114-122
Persistent link: https://www.econbiz.de/10011442366
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Effect of community relationship management, relationship marketing orientation, customer engagement, and brand trust on brand loyalty : the case of a commercial bank in Thailand
Jedsada Wongsansukcharoen - In: Journal of retailing and consumer services 64 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013209572
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Consumer-brand relationships and brand loyalty in technology-mediated services
Giovanis, Apostolos N.; Athanasopoulou, Pinelopi - In: Journal of retailing and consumer services 40 (2018), pp. 287-294
Persistent link: https://www.econbiz.de/10011801987
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Building value co-creation with social media marketing, brand trust, and brand loyalty
Sohaib, Muhammad; Han, Heesup - In: Journal of retailing and consumer services 74 (2023), pp. 1-11
Persistent link: https://www.econbiz.de/10014364678
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The effects of service brand dimensions on brand loyalty
Krystallis, Athanasios; Chrysochou, Polymeros - In: Journal of retailing and consumer services 21 (2014) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10010338593
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Brand loyalty among Norwegian car owners
Jørgensen, Finn; Mathisen, Terje Andreas; Pedersen, Hassa - In: Journal of retailing and consumer services 31 (2016), pp. 256-264
Persistent link: https://www.econbiz.de/10011528702
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Service brand coolness in the construction of brand loyalty : a self-presentation theory approach
Jiménez-Barreto, Jano; Loureiro, Sandra Maria Correia; … - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169578
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Retailers with traits of consumer : exploring the existence and antecedents of brand loyalty in small unorganized retailers
Dugar, Anurag; Chamola, Pankaj - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648890
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Determinants of customer brand loyalty in the retail industry : a comparison between national and private brands in South Korea
Hwang, Syjung; Lee, Minyoung; Park, Eunil; Pobil, Angel … - In: Journal of retailing and consumer services 63 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012665885
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Building resistance to brand switching during disruptions in a competitive market
Appiah, Dominic; Howell, Kerry E.; Ozuem, Wilson; … - In: Journal of retailing and consumer services 50 (2019), pp. 249-257
Persistent link: https://www.econbiz.de/10012114158