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The effect of telepresence, social presence and involvement on consumer brand engagement : an empirical study of non-profit organizations
Algharabat, Raed; Rana, Nripendra P.; Dwivedi, Yogesh Kumar - In: Journal of retailing and consumer services 40 (2018), pp. 139-149
Persistent link: https://www.econbiz.de/10011801885
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Drivers of brand community engagement
Kumar, Jitender; Kumar, Vikas - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238383
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Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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Brand community relationships transitioning into brand relationships : mediating and moderating mechanisms
Kumar, Jitender; Nayak, Jogendra Kumar - In: Journal of retailing and consumer services 45 (2018), pp. 64-73
Persistent link: https://www.econbiz.de/10011929880
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The interactive effect of emotional appeals and past performance of a charity on the effectiveness of charitable advertising
Septianto, Felix; Tjiptono, Fandy - In: Journal of retailing and consumer services 50 (2019), pp. 189-198
Persistent link: https://www.econbiz.de/10012114153
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The role of socially rich photos in generating favorable donation behavior on charity websites
Bataoui, Soffien; Boch, Emmanuelle - In: Journal of retailing and consumer services 74 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014364672
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Psychological antecedents of consumer trust in CRM campaigns and donation intentions : the moderating role of creativity
Thomas, Sujo; Jadeja, Ashwin - In: Journal of retailing and consumer services 61 (2021), pp. 1-11
Persistent link: https://www.econbiz.de/10012581929
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Factors affecting donations in U.S. retail stores : a conceptual framework
Savas, Selen - In: Journal of retailing and consumer services 33 (2016), pp. 178-185
Persistent link: https://www.econbiz.de/10011598739
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Facial expressions of beneficiaries and donation intentions of potential donors : effects of the number of beneficiaries in charity advertising
Li, Meng-Ran; Yin, Cheng-Yue - In: Journal of retailing and consumer services 66 (2022), pp. 1-12
Persistent link: https://www.econbiz.de/10013209665
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Effect of social support on customer satisfaction and citizenship behavior in online brand communities : the moderating role of support source
Zhu, Dong Hong; Sun, Hui; Chang, Ya Ping - In: Journal of retailing and consumer services 31 (2016), pp. 287-293
Persistent link: https://www.econbiz.de/10011528724