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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
94
Konsumentenverhalten
94
Mobile communications
70
Mobilkommunikation
70
Advertising
62
Werbung
57
Advertising effects
36
Werbewirkung
36
Internet marketing
26
Online-Marketing
26
Customer satisfaction
24
Kundenzufriedenheit
24
Mobile Business
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Mobile business
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Beziehungsmarketing
23
Relationship marketing
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Einzelhandel
17
Retail trade
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Social Web
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Social web
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Innovation adoption
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Innovationsakzeptanz
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Dienstleistungsqualität
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Mobile phone
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Mobiltelefon
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Service quality
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Online retailing
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Online-Handel
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Brand management
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Markenführung
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Mobile Anwendung
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Mobile application
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Viral marketing
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Virales Marketing
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Confidence
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Emotion
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Vertrauen
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Preismanagement
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Septianto, Felix
6
Thaichon, Park
4
Sohn, Stefanie
3
Souiden, Nizar
3
Yan, Ruiliang
3
Bilgihan, Anil
2
Dwivedi, Yogesh Kumar
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Groß, Michael
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Gázquez-Abad, Juan Carlos
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Hamelin, Nicolas
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Ladhari, Riadh
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Martín Herrán, Guiomar
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Martínez-López, Francisco J.
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Mukerji, Bhasker
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Pei, Zhi
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Quach, Sara
2
Shareef, Mahmud Akhter
2
Shaw, Norman
2
Sigué, Simon Pierre
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Singh, Sonika
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Abraham, Christopher
1
Aburub, Faisal
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Adaji, Ifeoma
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Aghakhani, Hamed
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Agrebi, Sinda
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Ahmad, Ayaz
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Ahmad, Wisal
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Ahmed, Qazi Mohammed
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Ahmed, Tariq
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Al-Salti, Zahran
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Alnawas, Ibrahim
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Alryalat, Mohammad Abdallah Ali
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Ameen, Nisreen
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Ammari, Nedra Bahri
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Arenas-Gaitán, Jorge
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Ariza-Montes, Antonio
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Ashaduzzaman, Md
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Ashfaq, Muhammad
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Baccouche, Mona
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Journal of retailing and consumer services
Telecommunications policy : the international journal of digital economy, data sciences and new media
283
Journal of advertising research
240
Journal of business research : JBR
214
International journal of advertising : the review of marketing communications
211
International journal of advertising : the quarterly review of marketing communications
187
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
171
Journal of marketing communications
152
European Journal of Marketing
142
Journal of Consumer Marketing
136
Technological forecasting & social change : an international journal
103
SpringerLink / Bücher
98
Management science : journal of the Institute for Operations Research and the Management Sciences
97
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
96
Journal of promotion management : JPM
85
Young Consumers
85
European journal of operational research : EJOR
82
Journal of marketing
81
NBER working paper series
77
European journal of marketing : EJM
76
International journal of industrial organization
73
Journal of historical research in marketing
71
Information economics and policy : IEP
70
Marketing Science
69
Psychology & marketing
69
Journal of marketing research : JMR
67
Journal of promotion management : innovations in planning and applied research
67
International journal of internet marketing and advertising : IJIMA
66
Strategic Direction
63
NBER Working Paper
62
CESifo working papers
60
International Marketing Review
59
Working paper / National Bureau of Economic Research, Inc.
57
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
55
Jahrbuch der Absatz- und Verbrauchsforschung
55
Journal of Product & Brand Management
54
Journal of current issues and research in advertising : JCIRA
51
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
50
Applied economics
49
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ECONIS (ZBW)
130
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1
"Touch it, swipe it, shake it" : does the emergence of haptic touch in mobile retailing
advertising
improve its effectiveness?
Mulcahy, Rory Francis
;
Riedel, Aimee S.
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012238314
Saved in:
2
Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase
advertising
Högberg, Johan
;
Shams, Poja
;
Wästlund, Erik
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
Saved in:
3
Context and mobile services' value-in-use
Gummerus, Johanna
;
Philström, Minna
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 521-533
Persistent link: https://www.econbiz.de/10009375654
Saved in:
4
The role of security, design and content factors on customer trust in mobile commerce
Nilashi, Mehrbakhsh
;
Ibrahim, Othman
;
Mirabi, Vahid Reza
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 57-69
Persistent link: https://www.econbiz.de/10011347842
Saved in:
5
From selling to supporting : leveraging mobile services in the context of food retailing
Saarijärvi, Hannu
;
Mitronen, Lasse
;
Yrjölä, Mika
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 26-36
Persistent link: https://www.econbiz.de/10010233547
Saved in:
6
Co-creation of value at the bottom of the pyramid : analysing Bangladeshi farmers' use of mobile telephony
Dey, Bidit Lal
;
Pandit, Ameet
;
Saren, Mike
;
Bhowmick, Sanjay
- In:
Journal of retailing and consumer services
29
(
2016
),
pp. 40-48
Persistent link: https://www.econbiz.de/10011442351
Saved in:
7
The impact of service failure on brand credibility
Bougoure, Ursula Sigrid
;
Russell-Bennett, Rebekah
; …
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 62-71
Persistent link: https://www.econbiz.de/10011528525
Saved in:
8
The effect of benefits generated from interacting with branded mobile apps on consumer satisfaction and purchase intentions
Alnawas, Ibrahim
;
Aburub, Faisal
- In:
Journal of retailing and consumer services
31
(
2016
),
pp. 313-322
Persistent link: https://www.econbiz.de/10011528732
Saved in:
9
Understanding customer engagement and loyalty : a case of mobile devices for shopping
Thakur, Rakhi
- In:
Journal of retailing and consumer services
32
(
2016
),
pp. 151-163
Persistent link: https://www.econbiz.de/10011556638
Saved in:
10
Explain the intention to use smartphones for mobile shopping
Agrebi, Sinda
;
Jallais, Joël
- In:
Journal of retailing and consumer services
22
(
2015
),
pp. 16-23
Persistent link: https://www.econbiz.de/10010468505
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