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Understanding factors affecting consumer intention to shop in a virtual world
Domina, Tanya; Lee, Seung-eun; MacGillivray, Maureen - In: Journal of retailing and consumer services 19 (2012) 6, pp. 613-620
Persistent link: https://www.econbiz.de/10009655499
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Does store image influence demand for organic store brands?
Ngobo, Paul-Valentin; Jean, Sylvie - In: Journal of retailing and consumer services 19 (2012) 6, pp. 621-628
Persistent link: https://www.econbiz.de/10009655498
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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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Case study : embodied virtual agents ; an analysis on reasons for failure
Mimoun, Mohammed Slim Ben; Poncin, Ingrid; Garnier, Marion - In: Journal of retailing and consumer services 19 (2012) 6, pp. 605-612
Persistent link: https://www.econbiz.de/10009655501
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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Technology acceptance modeling of augmented reality at the point of sale : can surveys be replaced by an analysis of online reviews?
Rese, Alexandra; Schreiber, Stefanie; Baier, Daniel - In: Journal of retailing and consumer services 21 (2014) 5, pp. 869-876
Persistent link: https://www.econbiz.de/10010407211
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Getting to know you : social media personalization as a means of enhancing brand loyalty and perceived quality
Shanahan, Tyler; Tran, Trang P.; Taylor, Erik C. - In: Journal of retailing and consumer services 47 (2019), pp. 57-65
Persistent link: https://www.econbiz.de/10011995447
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Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul; Jamil, Raja Ahmed; Shah, Adnan Muhammad; … - In: Journal of retailing and consumer services 75 (2023), pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
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The effects of ad heuristic and systematic cues on consumer brand awareness and purchase intention : investigating the bias effect of heuristic information processing
Tan, Yingsi; Geng, Shuang; Katsumata, Sotaro; Xiong, Xiaojun - In: Journal of retailing and consumer services 63 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012665878
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The power of beauty? : the interactive effects of awe and online reviews on purchase intentions
Septianto, Felix; Kemper, Joya A.; Choi, Jinyoung - In: Journal of retailing and consumer services 54 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012238370