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Conventionalists, connectors, technoisseurs and mobilarti : differential profiles of mobile marketing segments based on phone features and postmodern characteristics of consumers
Goneos-Malka, A.; Strasheim, Arien; Grobler, Anske F. - In: Journal of retailing and consumer services 21 (2014) 6, pp. 905-916
Persistent link: https://www.econbiz.de/10010436999
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Increasing trust and value of mobile advertising in retailing : a survey design, machine learning approach, and blockchain in the trust path
Hajian, Ava; Sadeghi, Russell; Prybutok, Victor R.; … - In: Journal of retailing and consumer services 79 (2024), pp. 1-16
Persistent link: https://www.econbiz.de/10015097558
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Luxury fashion brand customers' perceptions of mobile marketing : evidence of multiple communications and marketing channels
Azemi, Yllka; Ozuem, Wilson; Wiid, Ria; Hobson, Ana - In: Journal of retailing and consumer services 66 (2022), pp. 1-11
Persistent link: https://www.econbiz.de/10013209692
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Effort justification for fun activities? : the effect of location-based mobile coupons using games
Kim, Hee Jin; Song, Hayeon - In: Journal of retailing and consumer services 54 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012238343
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Gamified in-store mobile marketing : the mixed effect of gamified point-of-purchase advertising
Högberg, Johan; Shams, Poja; Wästlund, Erik - In: Journal of retailing and consumer services 50 (2019), pp. 298-304
Persistent link: https://www.econbiz.de/10012114166
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Consumer processing of mobile online stores : sources and effects of processing fluency
Sohn, Stefanie - In: Journal of retailing and consumer services 36 (2017), pp. 137-147
Persistent link: https://www.econbiz.de/10011697945
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New trends in retailing and services : editorial
Souiden, Nizar; Ladhari, Riadh; Chiadmi, Nour-Eddine - In: Journal of retailing and consumer services 50 (2019), pp. 286-288
Persistent link: https://www.econbiz.de/10012114163
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Mobile marketing : a literature review on its value for consumers and retailers
Ström, Roger; Vendel, Martin; Bredican, John - In: Journal of retailing and consumer services 21 (2014) 6, pp. 1001-1012
Persistent link: https://www.econbiz.de/10010437692
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The impact of customised mobile marketing on passenger shopping behaviour in the airport terminal
Wu, Cheng-Lung; Ma, Ngai Ki - In: Journal of retailing and consumer services 66 (2022), pp. 1-13
Persistent link: https://www.econbiz.de/10013209700
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Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan; Mou, Jian; See-To, Eric; Kim, Jongki - In: Journal of retailing and consumer services 48 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012001283