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Determining influences of information irrelevance, information overload and communication overload on WeChat discontinuance intention : the moderating role of exhaustion
Pang, Hua; Ruan, Yang - In: Journal of retailing and consumer services 72 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014253491
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Retail atmospherics : the impact of a brand dictated theme
Foster, Jamye; Andrews MacLelland, Melinda - In: Journal of retailing and consumer services 22 (2015), pp. 195-205
Persistent link: https://www.econbiz.de/10010469047
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Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.; De Villiers, Rouxelle - In: Journal of retailing and consumer services 54 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
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An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase
Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012431699
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Are two reasons better than one? : how natural and ethical appeals influence consumer preferences for clean meat
Septianto, Felix; Sung, Billy; Doung, Chien; Conroy, Denise - In: Journal of retailing and consumer services 71 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014261181
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Online fashion shopping paradox : the role of customer reviews and facebook marketing
Kawaf, Fatema; Istanbulluoglu, Doga - In: Journal of retailing and consumer services 48 (2019), pp. 144-153
Persistent link: https://www.econbiz.de/10012001293
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The impact of social media campaigns on the success of new product introductions
Baum, Daniela; Spann, Martin; Füller, Johann; … - In: Journal of retailing and consumer services 50 (2019), pp. 289-297
Persistent link: https://www.econbiz.de/10012114164
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Social commerce as social networking
Doha, Ahmed; Elnahla, Nada; McShane, Lindsay - In: Journal of retailing and consumer services 47 (2019), pp. 307-321
Persistent link: https://www.econbiz.de/10011995633
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Influencer marketing on TikTok : the effectiveness of humor and followers' hedonic experience
Barta, Sergio; Belanche, Daniel; Fernández, Ana; … - In: Journal of retailing and consumer services 70 (2023), pp. 1-12
Persistent link: https://www.econbiz.de/10014239820
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Do airport staff helpfulness and communication generate behavioral loyalty in transfer passengers? : a conditional mediation analysis
Antwi, Collins Opoku; Fan, Chong-jun; Nataliia, … - In: Journal of retailing and consumer services 54 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012238323