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Viral marketing
11
Virales Marketing
11
Consumer behaviour
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Online-Marketing
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eWOM
9
Online retailing
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Ding Hooi Ting
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Fan, Mingyue
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Flavián Blanco, Carlos
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Khalil Hussain
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Kizgin, Hatice
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Li, Zhiwen
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Ma, Yuanning
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Moliner-Tena, Miguel A.
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Journal of retailing and consumer services
Journal of business research : JBR
30
International journal of hospitality management
17
International journal of internet marketing and advertising : IJIMA
12
Journal of management information systems : JMIS
9
European Journal of Marketing
8
European journal of marketing : EJM
7
International journal of advertising : the review of marketing communications
7
Journal of marketing communications
7
Psychology & marketing
7
International journal of electronic commerce : IJEC
6
International journal of electronic marketing and retailing : IJEMR
6
Journal of Hospitality and Tourism Technology
6
Tourism management : research, policies, practice
6
International journal of consumer studies
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
5
Technological forecasting & social change : an international journal
5
Tourism management perspectives : TMP
5
Electronic commerce research
4
Industrial marketing management : the international journal for industrial and high-tech firms
4
International journal of business information systems : IJBIS
4
Journal of consumer marketing
4
Journal of international consumer marketing
4
Journal of strategic marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Cogent Business & Management
3
Cogent business & management
3
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
3
International Journal of Contemporary Hospitality Management
3
International Journal of Tourism Cities
3
International journal of advertising : the quarterly review of marketing communications
3
International journal of arts management
3
International journal of business innovation and research : IJBIR
3
International journal of contemporary hospitality management
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of customer behaviour
3
Journal of hospitality marketing & management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
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ECONIS (ZBW)
11
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1
Creating and detecting fake reviews of online products
Salminen, Joni
;
Kandpal, Chandrashekhar
;
Kamel, Ahmed …
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209474
Saved in:
2
When should star power and
eWOM
be responsible for the box office performance? : an empirical study based on signaling theory
Fan, Liu
;
Zhang, Xiaoping
;
Rai, Laxmisha
- In:
Journal of retailing and consumer services
62
(
2021
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012648831
Saved in:
3
Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair
;
Junaid, Muhammad
;
Zafar, Abaid Ullah
;
Li, …
- In:
Journal of retailing and consumer services
63
(
2021
),
pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
Saved in:
4
Effects of brand attitude and
eWOM
on consumers' willingness to pay in the banking industry : mediating role of consumer-brand identification and brand equity
Augusto, Mário Gomes
;
Torres, Pedro
- In:
Journal of retailing and consumer services
42
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011825975
Saved in:
5
The effects of different, discrete positive emotions on electronic word-of-mouth
Septianto, Felix
;
Chiew, Tung Moi
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 1-10
Persistent link: https://www.econbiz.de/10011904300
Saved in:
6
Editorial introduction: advances in theory and practice of digital marketing
Dwivedi, Yogesh Kumar
;
Rana, Nripendra P.
;
Slade, Emma L.
; …
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-4
Persistent link: https://www.econbiz.de/10012171954
Saved in:
7
Memorable customer experiences and autobiographical memories : from service experience to word of mouth
Moliner-Tena, Miguel A.
;
Monferrer-Tirado, Diego
; …
- In:
Journal of retailing and consumer services
72
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014253530
Saved in:
8
Mining the text of online consumer reviews to analyze brand image and brand positioning
Alzate, Miriam
;
Arce-Urriza, Marta
;
Cebollada, Javier
- In:
Journal of retailing and consumer services
67
(
2022
),
pp. 1-29
Persistent link: https://www.econbiz.de/10013364470
Saved in:
9
Consequences of consumer regret with online shopping
Barta, Sergio
;
Gurrea Sarasa, Raquel
;
Flavián Blanco, …
- In:
Journal of retailing and consumer services
73
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014303172
Saved in:
10
Beyond weekdays : the impact of the weekend effect on
eWOM
of hedonic product
Du, Jiangang
;
Zhu, Liya
;
Ma, Yuanning
;
Zhang, Yu
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-8
Persistent link: https://www.econbiz.de/10014462181
Saved in:
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