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~isPartOf:"Journal of retailing and consumer services"
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Brand management
286
Markenführung
286
Consumer behaviour
262
Konsumentenverhalten
262
Brand image
163
Markenimage
163
Brand
141
Markenartikel
139
Beziehungsmarketing
105
Relationship marketing
105
Einzelhandel
78
Retail trade
78
Social Web
52
Social web
52
Internet marketing
40
Online-Marketing
40
Customer satisfaction
35
Kundenzufriedenheit
35
Handelsmarke
34
Store brand
34
Luxury goods
30
Luxusgüter
30
Brand loyalty
27
Markentreue
24
Fashion
22
Mode
22
Marketing management
20
Marketingmanagement
20
Online retailing
19
Online-Handel
19
Dienstleistungsqualität
18
Service quality
18
Social media
18
Confidence
17
Emotion
17
Vertrauen
17
Advertising effects
16
Werbewirkung
16
Viral marketing
15
Virales Marketing
15
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English
300
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Park, Jungkun
8
Dawes, John
5
Khan, Imran
5
Loureiro, Sandra Maria Correia
5
Baumann, Chris
4
Dhir, Amandeep
4
Prentice, Catherine
4
Talwar, Shalini
4
Cliquet, Gérard
3
Hollebeek, Linda D.
3
Huang, Zongsheng
3
Hyun, Hyowon
3
Japutra, Arnold
3
Kumar, Vikas
3
Lombart, Cindy
3
Mortimer, Gary
3
Park, Hyejune
3
Trinh, Giang
3
Ahn, Jiseon
2
Alalwan, Ali Abdallah
2
Algharabat, Raed
2
Anesbury, Zachary
2
Anselmsson, Johan
2
Aslam, Usman
2
Augusto, Mário Gomes
2
Brown, James R.
2
Burt, Steven
2
Carlson, Jamie
2
Casidy, Riza
2
Chakrabarti, Somnath
2
Cheung, Man Lai
2
Diallo, Mbaye Fall
2
Dwivedi, Abhishek
2
Dwivedi, Yogesh Kumar
2
Ekinci, Yuksel
2
Elms, Jonathan
2
Eugene Cheng-xi Aw
2
Fatma, Mobin
2
Fazal-e-Hasan, Syed
2
González-Benito, Óscar
2
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
Published in...
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Journal of retailing and consumer services
Journal of business research : JBR
899
The journal of brand management : an international journal
567
The journal of product & brand management
392
SpringerLink / Bücher
369
Technological forecasting & social change : an international journal
243
Research policy : policy, management and economic studies of science, technology and innovation
206
Industrial marketing management : the international journal for industrial and high-tech firms
198
International journal of hospitality management
177
Cogent business & management
157
International journal of production research
152
Journal of business ethics : JOBE
147
Psychology & marketing
146
European journal of marketing : EJM
145
Marketing intelligence & planning
133
Journal of marketing management : MM
132
NBER working paper series
132
International journal of contemporary hospitality management
131
Journal of strategic marketing
128
Public management review
128
Tourism management : research, policies, practice
121
Journal of Product & Brand Management
120
Journal of the Academy of Marketing Science
118
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
117
Journal of marketing communications
117
International journal of management reviews : IJMR
115
Asia Pacific journal of marketing and logistics
111
International journal of consumer studies
109
Journal of management : JOM
109
Springer eBook Collection
105
Working paper / National Bureau of Economic Research, Inc.
103
International journal of production economics
99
NBER Working Paper
99
Strategic Direction
99
The IUP journal of brand management : IJBRM
94
Journal of travel and tourism marketing
93
Journal of marketing
91
Administrative Sciences : open access journal
89
International marketing review
88
Innovatives Markenmanagement
86
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ECONIS (ZBW)
300
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1
Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.
;
Felix, Reto
;
Hinsch, Chris
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 43-53
Persistent link: https://www.econbiz.de/10012025827
Saved in:
2
Modelling consumer responses to an apparel store brand : store image as a risk reducer
Liljander, Veronica
;
Polsa, Pia
;
Riel, Allard C. R. van
- In:
Journal of retailing and consumer services
16
(
2009
)
4
,
pp. 281-290
Persistent link: https://www.econbiz.de/10003864541
Saved in:
3
Co-marketing alliances between heterogeneous industries : examining perceived match-up effects in product brand and alliance levels
Ahn, SooKyoung
;
Kim, HaeJung
;
Forney, Judith A.
- In:
Journal of retailing and consumer services
16
(
2009
)
6
,
pp. 477-485
Persistent link: https://www.econbiz.de/10003906201
Saved in:
4
Managing the retail format portfolio : an application of modern portfolio theory
Brown, James R.
- In:
Journal of retailing and consumer services
17
(
2010
)
1
,
pp. 19-28
Persistent link: https://www.econbiz.de/10003938042
Saved in:
5
Win-win strategies at discount stores
Deleersnyder, Barbara
;
Dekimpe, Marnik G.
;
Steenkamp, …
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 309-318
Persistent link: https://www.econbiz.de/10003521198
Saved in:
6
Behavioural loyalty towards store brands
Labeaga, José M.
;
Lado Coustré, Nora
;
Martos, M.
- In:
Journal of retailing and consumer services
14
(
2007
)
5
,
pp. 347-356
Persistent link: https://www.econbiz.de/10003521209
Saved in:
7
The brand architecture of grocery retailers : setting material and symbolic boundaries for consumer choice
Esbjerg, Lars
;
Bech-Larsen, Tino
- In:
Journal of retailing and consumer services
16
(
2009
)
5
,
pp. 414-423
Persistent link: https://www.econbiz.de/10003875636
Saved in:
8
Retail brand equity : conceptualization and measurement
Jara, Magali
;
Cliquet, Gérard
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 140-149
Persistent link: https://www.econbiz.de/10009507880
Saved in:
9
Does the value manufacturers (brands) create translate into enhanced reputation? : a multi-sector examination of the value-satisfaction-loyalty-reputation chain
Tournois, Laurent
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 83-96
Persistent link: https://www.econbiz.de/10011347839
Saved in:
10
The influence of relationship marketing orientation on brand equity in banks
Yoganathan, Dhanushanthini
;
Jebrajakrithy, Charles
; …
- In:
Journal of retailing and consumer services
26
(
2015
),
pp. 14-22
Persistent link: https://www.econbiz.de/10011347849
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