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The role of social network websites in the consumer-brand relationship
Park, Hyejune; Kim, Young-kyung - In: Journal of retailing and consumer services 21 (2014) 4, pp. 460-467
Persistent link: https://www.econbiz.de/10010388552
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What creates trust and who gets loyalty in social commerce?
Yeon, Jewoo; Park, Inyoung; Lee, Daeho - In: Journal of retailing and consumer services 50 (2019), pp. 138-144
Persistent link: https://www.econbiz.de/10012114147
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How fashion cewebrity influences customer engagement behavior in emerging economy? : social network influence as moderator
Raza, Ali; Ishaq, Muhammad Ishtiaq; Khan, Ayesha; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-9
Persistent link: https://www.econbiz.de/10014342187
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Optimal pricing in social networks considering reference price effect
Duan, Yongrui; Feng, Yixuan - In: Journal of retailing and consumer services 61 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012581873
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Social commerce as social networking
Doha, Ahmed; Elnahla, Nada; McShane, Lindsay - In: Journal of retailing and consumer services 47 (2019), pp. 307-321
Persistent link: https://www.econbiz.de/10011995633
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Social shopping website quality attributes increasing consumer participation, positive eWOM, and co-shopping : the reciprocating role of participation
Yang, Kiseol; Li, Xiaoshu; Kim, HaeJung; Kim, Young Hoon - In: Journal of retailing and consumer services 24 (2015), pp. 1-9
Persistent link: https://www.econbiz.de/10010528668
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Altruistic eWOM marketing : more than an alternative to monetary incentives
Reimer, Thomas; Benkenstein, Martin - In: Journal of retailing and consumer services 31 (2016), pp. 323-333
Persistent link: https://www.econbiz.de/10011528735
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Online purchase intention in Chinese social commerce platforms : being emotional or rational?
Akram, Umair; Junaid, Muhammad; Zafar, Abaid Ullah; Li, … - In: Journal of retailing and consumer services 63 (2021), pp. 1-12
Persistent link: https://www.econbiz.de/10012665831
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Contrasting user generated videos versus brand generated videos in ecommerce
Diwanji, Vaibhav S.; Cortese, Juliann - In: Journal of retailing and consumer services 54 (2020), pp. 1-9
Persistent link: https://www.econbiz.de/10012238336
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Customer participation in virtual communities for local high streets
Betzing, Jan Hendrik; Kurtz, Michael; Becker, Jörg - In: Journal of retailing and consumer services 54 (2020), pp. 1-12
Persistent link: https://www.econbiz.de/10012238337