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The role of benefits and transparency in shaping consumers' green perceived value, self-brand connection and brand loyalty
Lin, Jialing; Lobo, Antonio; Leckie, Civilai - In: Journal of retailing and consumer services 35 (2017), pp. 133-141
Persistent link: https://www.econbiz.de/10011645145
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Exploring the effect of Starbucks' green marketing on consumers' purchase decisions from consumers' perspective
Tsai, Pei-Hsuan; Lin, Guan-Yi; Zheng, Yu-Lin; Chen, Yi-Chong - In: Journal of retailing and consumer services 56 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012389986
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Green power of virtual influencer : the role of virtual influencer image, emotional appeal, and product involvement
Jiang, Kan; Zheng, Junyuan; Luo, Shaohua - In: Journal of retailing and consumer services 77 (2024), pp. 1-11
Persistent link: https://www.econbiz.de/10014462270
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Slow fashion movement : understanding consumer perceptions ; an exploratory study
Pookulangara, Sanjukta; Shephard, Arlesa - In: Journal of retailing and consumer services 20 (2013) 2, pp. 200-206
Persistent link: https://www.econbiz.de/10009734317
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Environmentally conscious consumption : the role of retailers and peers as external influences
Tsarenko, Yelena; Ferraro, Carla; Sands, Sean; McLeod, Colin - In: Journal of retailing and consumer services 20 (2013) 3, pp. 302-310
Persistent link: https://www.econbiz.de/10009759816
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Predicting green product consumption using theory of planned behavior and reasoned action
Paul, Justin; Modi, Ashwin; Patel, Jayesh - In: Journal of retailing and consumer services 29 (2016), pp. 123-134
Persistent link: https://www.econbiz.de/10011442367
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Consumers' purchasing decisions regarding environmentally friendly products : an empirical analysis of German consumers
Eberhart, Andrea K. - In: Journal of retailing and consumer services 31 (2016), pp. 389-397
Persistent link: https://www.econbiz.de/10011529033
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Sustainably sustaining (online) fashion consumption : using influencers to promote sustainable (un)planned behaviour in Europe's millennials
Johnstone, Leanne; Lindh, Cecilia Thilenius - In: Journal of retailing and consumer services 64 (2022), pp. 1-16
Persistent link: https://www.econbiz.de/10013209489
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Explaining the willingness of consumers to bring their own reusable coffee cups under the condition of monetary incentives
Nicolau, Juan Luis; Stadlthanner, Katja Anna; Andreu, Luisa - In: Journal of retailing and consumer services 66 (2022), pp. 1-9
Persistent link: https://www.econbiz.de/10013209672
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Examining the role of receptivity to green communication, altruism and openness to change on young consumers' intention to purchase green apparel : a multi-analytical approach
Tewari, Alok; Mathur, Smriti; Srivastava, Smriti; … - In: Journal of retailing and consumer services 66 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013209688