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Building engagement in online brand communities : the effects of socially beneficial initiatives on collective social capital
Wong, Amy; Lee, Marcus - In: Journal of retailing and consumer services 65 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013169673
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"I'll buy what she's #wearing" : the roles of envy toward and parasocial interaction with influencers in Instagram celebrity-based brand endorsement and social commerce
Jin, Seunga Venus; Ryu, Ehri - In: Journal of retailing and consumer services 55 (2020), pp. 1-15
Persistent link: https://www.econbiz.de/10012269021
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When digital celebrity talks to you : how human-like virtual influencers satisfy consumer's experience through social presence on social media endorsements
Kim, Hyojung; Park, Minjung - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460831
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Customer-to-noncustomer interactions : extending the "social" dimension of the store environment
Sands, Sean; Harper, Elly; Ferraro, Carla - In: Journal of retailing and consumer services 18 (2011) 5, pp. 438-447
Persistent link: https://www.econbiz.de/10009300062
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Social commerce : is interpersonal trust formation similar between U.S.A. and Spain?
Qin, Li; Juan Vigaray, María D. de - In: Journal of retailing and consumer services 62 (2021), pp. 1-8
Persistent link: https://www.econbiz.de/10012648934
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Social capital, user motivation, and collaborative consumption of online platform services
Kim, Eunjin; Yoon, Sungjun - In: Journal of retailing and consumer services 62 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012648954
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Nicknames as identity badges : how self-reflective nicknames can facilitate users' online social interactions
Zhou, Fei; Mou, Jian; He, Meixian; Kim, Jongki - In: Journal of retailing and consumer services 60 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012502651
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Community in context : comparing brand communities and retail store communities
Peters, Cara; Bodkin, Charles D. - In: Journal of retailing and consumer services 45 (2018), pp. 1-11
Persistent link: https://www.econbiz.de/10011929850
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Images, reviews, and purchase intention on social commerce : the role of mental imagery vividness, cognitive and affective social presence
Vazquez, Erik Ernesto; Patel, Chirag; Alvidrez, Salvador; … - In: Journal of retailing and consumer services 74 (2023), pp. 1-15
Persistent link: https://www.econbiz.de/10014364526
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Can sharing with others whom consumers can't see increase their sense of community? : an examination of social presence on sharing platforms
Woo, Hongjoo; Shin, Daeun Chloe; Kim, Naeun; Tong, Zhenghao - In: Journal of retailing and consumer services 76 (2024), pp. 1-12
Persistent link: https://www.econbiz.de/10014460867