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Conceptualizing the brand in social media community : the five sources model
Davis, Robert; Piven, Inna; Breazeale, Michael - In: Journal of retailing and consumer services 21 (2014) 4, pp. 468-481
Persistent link: https://www.econbiz.de/10010388551
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Providing a critical service today for tomorrow's consumers : a relational model of customer evaluations and responses in the child care industry
Kim, Young K.; Smith, Amy K. - In: Journal of retailing and consumer services 14 (2007) 3, pp. 232-245
Persistent link: https://www.econbiz.de/10003458658
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Designing retail : unravelling coping strategies through emphatic interviewing owner managers
Madsen, Signe Mørk; Petermans, Ann - In: Journal of retailing and consumer services 55 (2020), pp. 1-11
Persistent link: https://www.econbiz.de/10012269084
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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The maximizing consumer wants even more choices : how consumers cope with the marketplace of overchoice
Mittal, Banwari - In: Journal of retailing and consumer services 31 (2016), pp. 361-370
Persistent link: https://www.econbiz.de/10011529005
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Do channel members value the multiple-cooperation strategy?
Yan, Ruiliang; Pei, Zhi; Myers, Chris - In: Journal of retailing and consumer services 30 (2016), pp. 84-95
Persistent link: https://www.econbiz.de/10011473150
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Retailer use of a professional social media network : insights from franchising
Kacker, Manish; Perrigot, Rozenn - In: Journal of retailing and consumer services 30 (2016), pp. 222-233
Persistent link: https://www.econbiz.de/10011473205
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Understanding affiliation to cashback programs : an emerging technique in an emerging country
Christino, Juliana Maria Magalhães; Silva, Thaís Santos; … - In: Journal of retailing and consumer services 47 (2019), pp. 78-86
Persistent link: https://www.econbiz.de/10011995454
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Consumer perceived value preferences for mobile marketing in China : a mixed method approach
Huang, Lijuan; Mou, Jian; See-To, Eric; Kim, Jongki - In: Journal of retailing and consumer services 48 (2019), pp. 70-86
Persistent link: https://www.econbiz.de/10012001283
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Augmented reality marketing : how mobile AR-apps can improve brands through inspiration
Rauschnabel, Philipp A.; Felix, Reto; Hinsch, Chris - In: Journal of retailing and consumer services 49 (2019), pp. 43-53
Persistent link: https://www.econbiz.de/10012025827