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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
208
Konsumentenverhalten
208
Internet marketing
183
Online-Marketing
182
Social Web
98
Social web
98
Online retailing
78
Online-Handel
78
Advertising
62
Beziehungsmarketing
61
Relationship marketing
61
Werbung
57
Viral marketing
51
Virales Marketing
51
Innovation
49
Advertising effects
47
Einzelhandel
47
Retail trade
47
Werbewirkung
47
Brand management
44
E-commerce
44
Electronic Commerce
44
Markenführung
44
Social media
33
Brand image
31
Markenimage
31
Customer satisfaction
30
Kundenzufriedenheit
30
Website
23
Confidence
19
Vertrauen
19
Customer integration
18
Emotion
18
Kundenintegration
18
Brand
17
Markenartikel
16
Distribution channel
15
Innovation management
15
Innovationsmanagement
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Septianto, Felix
7
Thaichon, Park
7
Dwivedi, Yogesh Kumar
5
Pantano, Eleonora
5
Park, Jungkun
4
Rana, Nripendra P.
4
Souiden, Nizar
4
Yan, Ruiliang
4
Agag, Gomaa
3
Alnawas, Ibrahim
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Ashfaq, Muhammad
3
Baier, Daniel
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Ladhari, Riadh
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Quach, Sara
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2
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Bambauer-Sachse, Silke
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Barta, Sergio
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Belanche, Daniel
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Casper Ferm, Lars-Erik
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Cheung, Man Lai
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Chiadmi, Nour-Eddine
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Dhir, Amandeep
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Islam, Tahir
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2
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Journal of retailing and consumer services
Technological forecasting & social change : an international journal
1,424
Journal of business research : JBR
1,362
Research policy : policy, management and economic studies of science, technology and innovation
1,312
Texto para discussão / Instituto de Pesquisa Econômica Aplicada
1,027
NBER working paper series
767
SpringerLink / Bücher
722
Working paper / National Bureau of Economic Research, Inc.
635
Technovation : the international journal of technological innovation, entrepreneurship and technology management
627
Revista brasileira de economia : RBE ; revista da Escola de Pós-Graduação em Economia da Fundação Getúlio Vargas
612
Technology analysis & strategic management
601
NBER Working Paper
590
International journal of innovation management
550
MPRA Paper
536
Pesquisa e planejamento econômico : PPE
502
Brazilian journal of political economy
498
Industrial marketing management : the international journal for industrial and high-tech firms
474
Discussion paper
472
Springer eBook Collection
442
Economics of innovation and new technology
440
Strategic Direction
434
International journal of technology management : IJTM
427
Estudos econômicos : publicação trimestral do Departamento de Economia da Faculdade de Economia, Administração e Contabilidade da Universidade de São Paulo
407
Journal of open innovation : technology, market, and complexity
389
Management science : journal of the Institute for Operations Research and the Management Sciences
380
Working paper
373
Industry and innovation
365
Texto para Discussão
358
IZA Discussion Papers
336
Journal of advertising research
332
Discussion paper / Centre for Economic Policy Research
325
ZEW Discussion Papers
324
Discussion paper series / IZA
313
IEEE transactions on engineering management : EM
305
Finance research letters
286
The journal of technology transfer
285
CESifo working papers
283
Innovation: organization & management : IOM
274
International journal of innovation and technology management
262
Applied economics
259
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ECONIS (ZBW)
280
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1
How does the added new online channel impact the supporting
advertising
expenditure?
Pei, Zhi
;
Toombs, Leslie
;
Yan, Ruiliang
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 229-238
Persistent link: https://www.econbiz.de/10010348763
Saved in:
2
Managing
advertising
investments in marketing channels
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-16
Persistent link: https://www.econbiz.de/10013169665
Saved in:
3
Elaboration of marketing communication through visual media : an empirical analysis
John, Surej P.
;
De Villiers, Rouxelle
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012238358
Saved in:
4
When retailers and manufacturers advertise together : examining the effect of co-operative
advertising
on ad reach and memorability
Nguyen, Cathy
;
Romaniuk, Jenni
;
Cohen, Justin
; …
- In:
Journal of retailing and consumer services
55
(
2020
),
pp. 1-7
Persistent link: https://www.econbiz.de/10012268987
Saved in:
5
Social media marketing : comparative effect of advertisement sources
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Dwivedi, …
- In:
Journal of retailing and consumer services
46
(
2019
),
pp. 58-69
Persistent link: https://www.econbiz.de/10011980784
Saved in:
6
Multichannel personalization : identifying consumer preferences for product recommendations in advertisements across different media channels
Schreiner, Timo
;
Rese, Alexandra
;
Baier, Daniel
- In:
Journal of retailing and consumer services
48
(
2019
),
pp. 87-99
Persistent link: https://www.econbiz.de/10012001284
Saved in:
7
Advertisements on Facebook : identifying the persuasive elements in the development of positive attitudes in consumers
Shareef, Mahmud Akhter
;
Mukerji, Bhasker
;
Alryalat, …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 258-268
Persistent link: https://www.econbiz.de/10011883212
Saved in:
8
When I feel invaded, I will avoid it : the effect of
advertising
invasiveness on consumers’ avoidance of social media
advertising
Niu, Xingchen
;
Wang, Xuequn
;
Liu, Zilong
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012431592
Saved in:
9
Observing viewers' self-reported and neurophysiological responses to message appeal in social media advertisements
Wajid, Anees
;
Raziq, Muhammad Mustafa
;
Ahmed, Qazi Mohammed
- In:
Journal of retailing and consumer services
59
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012433768
Saved in:
10
The role of interactivity from Instagram advertisements in shaping young female fashion consumers' perceived value and behavioral intentions
Kim, Kyuree
;
Chung, Te-Lin Doreen
;
Fiore, Ann Marie
- In:
Journal of retailing and consumer services
70
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014239877
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