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A game theoretic approach for analyzing the competition between national and store brands by considering store loyalty
Assarzadegan, Parisa; Hejazi, Seyed Reza - In: Journal of retailing and consumer services 60 (2021), pp. 1-13
Persistent link: https://www.econbiz.de/10012502661
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Factors that influence manufacturer and store brand behavioral loyalty
Dawes, John - In: Journal of retailing and consumer services 68 (2022), pp. 1-10
Persistent link: https://www.econbiz.de/10013366328
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Private labels versus national brands : the effects of branding on sensory perceptions and purchase intentions
Rossi, Patricia; Borges, Adilson; Bakpayev, Marat - In: Journal of retailing and consumer services 27 (2015), pp. 74-79
Persistent link: https://www.econbiz.de/10011388075
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The role of consumers' attitude towards economic climate in their reaction to "PL-only" assortments : evidence from the United States and Spain
Gázquez-Abad, Juan Carlos; Martínez-López, Francisco J. - In: Journal of retailing and consumer services 34 (2017), pp. 340-348
Persistent link: https://www.econbiz.de/10011629448
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Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.; Sprott, David E.; Spangenberg, Eric R.; … - In: Journal of retailing and consumer services 41 (2018), pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
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Will they return? : Getting private label consumers to come back : price, promotion, and new product effects
Abril Barrie, Carmen; Sanchez, Joaquin - In: Journal of retailing and consumer services 31 (2016), pp. 109-116
Persistent link: https://www.econbiz.de/10011528544
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Private label shoppers between fast fashion trends and status symbolism : a customer characteristics investigation
Bockholdt, Katrin; Kemper, Jan; Brettel, Malte - In: Journal of retailing and consumer services 52 (2020), pp. 1-8
Persistent link: https://www.econbiz.de/10012132194
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Offering value and capturing surplus : a strategy for private label sales in a new customer loyalty building scenario
Hoskins, Jake D. - In: Journal of retailing and consumer services 28 (2016), pp. 274-280
Persistent link: https://www.econbiz.de/10011434182
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Feed them facts : value perceptions and consumer use of sustainability-related product information
Meise, Jan Niklas; Rudolph, Thomas; Kenning, Peter; … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 510-519
Persistent link: https://www.econbiz.de/10010388543
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How online reviews and coupons affect sales and pricing : an empirical study based on e-commerce platform
Duan, Yongrui; Liu, Tonghui; Mao, Zhixin - In: Journal of retailing and consumer services 65 (2022), pp. 1-15
Persistent link: https://www.econbiz.de/10013169584