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~isPartOf:"Journal of retailing and consumer services"
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Consumer behaviour
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Olsson Ramberg, Marcus
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Omkar Dastane
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Journal of retailing and consumer services
Journal of business research : JBR
27
The journal of product & brand management
16
Qualitative market research : an international journal
11
Journal of marketing management : MM
10
Qualitative Market Research: An International Journal
9
Journal of Product & Brand Management
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
International journal of business information systems : IJBIS
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International Journal of Contemporary Hospitality Management
5
Journal of promotion management : innovations in planning and applied research
5
Technological forecasting & social change : an international journal
5
The journal of brand management : an international journal
5
The journal of services marketing
5
International journal of consumer studies
4
International journal of internet marketing and advertising : IJIMA
4
International journal of market research
4
International journal of technology marketing : IJTMkt
4
Journal of Business Research
4
Journal of Documentation
4
Journal of Open Innovation: Technology, Market, and Complexity
4
Journal of fashion marketing and management
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Journal of internet commerce
4
Journal of open innovation : technology, market, and complexity
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
Marketing intelligence & planning
4
Marketing theory
4
Post-Print / HAL
4
Tourism analysis : an interdisciplinary tourism & hospitality journal
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
European Journal of Marketing
3
European journal of marketing
3
International journal of contemporary hospitality management
3
International journal of production economics
3
International journal of wine business research
3
Journal of Fashion Marketing and Management
3
Journal of Services Marketing
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ECONIS (ZBW)
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1
Creating brand engagement through in-store gamified customer experiences
Högberg, Johan
;
Olsson Ramberg, Marcus
;
Gustafsson, Anders
- In:
Journal of retailing and consumer services
50
(
2019
),
pp. 122-130
Persistent link: https://www.econbiz.de/10012114145
Saved in:
2
Consumer preference for national vs. private brands : the influence of brand engagement and self-concept threat
Liu, Richie L.
;
Sprott, David E.
;
Spangenberg, Eric R.
; …
- In:
Journal of retailing and consumer services
41
(
2018
),
pp. 90-100
Persistent link: https://www.econbiz.de/10011808544
Saved in:
3
Brand engagement and search for brands on social media : comparing Generations X and Y in Portugal
Bento, Marisa
;
Martinez, Luisa M.
;
Martinez, Luis F.
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 234-241
Persistent link: https://www.econbiz.de/10011883208
Saved in:
4
Investigating the antecedents of customer brand engagement and consumer-based brand equity in social media
Algharabat, Raed
;
Rana, Nripendra P.
;
Alalwan, Ali Abdallah
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012171962
Saved in:
5
AR app-based brand engagement and outcomes : a moderated mediation approach
Khan, Imran
;
Fatma, Mobin
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014460874
Saved in:
6
Inclusive advertising featuring disability on instagram : effect on consumer well-being, brand engagement, and purchase intention
Qayyum, Abdul
;
Jamil, Raja Ahmed
;
Shah, Adnan Muhammad
; …
- In:
Journal of retailing and consumer services
75
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014373268
Saved in:
7
Conceptualizing excessive fan consumption behavior
Davis, Robert
;
McGinnis, Lee Phillip
- In:
Journal of retailing and consumer services
28
(
2016
),
pp. 252-262
Persistent link: https://www.econbiz.de/10011434180
Saved in:
8
Access to the luxury brand myth in pop-up stores : a netnographic and semiotic analysis
Lassus, Christel de
;
Anido Freire, N.
- In:
Journal of retailing and consumer services
21
(
2014
)
1
,
pp. 61-68
Persistent link: https://www.econbiz.de/10010233539
Saved in:
9
Modeling word of mouth vs. media influence on videogame preorder decisions : a qualitative approach
Hernandez, Monica D.
;
Vicdan, Handan
- In:
Journal of retailing and consumer services
21
(
2014
)
3
,
pp. 401-406
Persistent link: https://www.econbiz.de/10010348745
Saved in:
10
Customization in bicycle retailing
Jafari, Hamid
;
Nyberg, Anna
;
Osnes, Tone-Lise
;
Schmitz, …
- In:
Journal of retailing and consumer services
23
(
2015
),
pp. 77-90
Persistent link: https://www.econbiz.de/10010503929
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