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~isPartOf:"Journal of service management"
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Beziehungsmarketing
111
Relationship marketing
111
Consumer behaviour
59
Konsumentenverhalten
59
Customer satisfaction
42
Kundenzufriedenheit
42
Dienstleistungsqualität
39
Service quality
39
Customer integration
29
Kundenintegration
29
Betriebliche Wertschöpfung
16
Social Web
16
Social web
16
Value creation
16
Customer experience
15
Dienstleistungssektor
15
Service industry
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Services
15
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14
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Kundenwert
13
Brand management
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Markenführung
12
Marketing management
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Brand
9
Brand image
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Dienstleistungsmarketing
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Markenartikel
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8
Services marketing
8
Value co-creation
8
Co-creation
7
Confidence
7
Einzelhandel
7
Emotion
7
Internet marketing
7
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7
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Edvardsson, Bo
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Jaakkola, Elina
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Aksoy, Lerzan
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McColl-Kennedy, Janet R.
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Gustafsson, Anders
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Hammerschmidt, Maik
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Keiningham, Timothy
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Malthouse, Edward C.
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Nijssen, E. J.
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Ponsignon, Frederic
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Weiger, Welf Hermann
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Witell, Lars
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Bilstein, Nicola
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Bloemer, Johanna M.
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Buoye, Alexander
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Fisk, Raymond P.
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Giertz, Johann N.
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Grönroos, Christian
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Halinen, Aino
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Hammedi, Wafa
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Heinonen, Kristina
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Helkkula, Anu
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Hillebrand, Bas
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Klaus, Philipp
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Kristensson, Per
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Lariviere, Bart
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Tsiotsou, Rodoula H.
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Journal of service management
Journal of business research : JBR
926
Journal of retailing and consumer services
638
Industrial marketing management : the international journal for industrial and high-tech firms
606
SpringerLink / Bücher
503
Journal of strategic marketing
337
International journal of hospitality management
320
The journal of business & industrial marketing
285
Journal of the Academy of Marketing Science
266
The journal of services marketing
232
Journal of marketing
214
European journal of marketing : EJM
207
The service industries journal
203
Journal of marketing management : MM
194
Marketing intelligence & planning
185
Gabler Edition Wissenschaft
179
Europäische Hochschulschriften / 5
160
The journal of brand management : an international journal
160
International journal of electronic customer relationship management : IJECRM
152
Asia Pacific journal of marketing and logistics
146
The journal of product & brand management
140
Psychology & marketing
139
Journal of marketing communications
136
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
133
Journal of travel and tourism marketing
133
International journal of contemporary hospitality management
129
Tourism management : research, policies, practice
128
Cogent business & management
127
Journal of retailing
127
Journal of hospitality marketing & management
124
Springer eBook Collection
120
Journal of service research : JSR
119
Springer eBook Collection / Business and Economics
112
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Services marketing quarterly
106
Business horizons
103
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
102
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
95
International journal of internet marketing and advertising : IJIMA
94
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
91
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ECONIS (ZBW)
119
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1
Reinventing marketing strategy by recasting supplier/customer roles
Gummesson, Evert
;
Kuusela, Hannu
;
Närvänen, Elina
- In:
Journal of service management
25
(
2014
)
2
,
pp. 228-240
Persistent link: https://www.econbiz.de/10010343478
Saved in:
2
Does communicating the customer's resource integrating role improve or diminish value proposition effectiveness?
Leroi-Werelds, Sara
;
Streukens, Sandra
;
Van …
- In:
Journal of service management
28
(
2017
)
4
,
pp. 618-639
Persistent link: https://www.econbiz.de/10011731212
Saved in:
3
Better together : involving consumers in the ideation, creation and dissemination of transformative value
Bilstein, Nicola
;
Verlegh, Peeter
;
Klostermann, Jan
; …
- In:
Journal of service management
33
(
2022
)
4/5
,
pp. 520-530
Persistent link: https://www.econbiz.de/10013325696
Saved in:
4
Internal market orientation and market-oriented behaviours
Lings, Ian N.
;
Greenley, Gordon E.
- In:
Journal of service management
21
(
2010
)
3
,
pp. 321-343
Persistent link: https://www.econbiz.de/10003993792
Saved in:
5
Customer co-creation in service innovation : a matter of communication?
Gustafsson, Anders
;
Kristensson, Per
;
Witell, Lars
- In:
Journal of service management
23
(
2012
)
3
,
pp. 311-327
Persistent link: https://www.econbiz.de/10009619172
Saved in:
6
Service addition as business market strategy : identification of transition trajectories
Matthyssens, Paul
;
Vandenbempt, Koen
- In:
Journal of service management
21
(
2010
)
5
,
pp. 693-714
Persistent link: https://www.econbiz.de/10008749705
Saved in:
7
Are service marketing models really used in modern practice?
Kauppinen-Räisänen, Hannele
;
Grönroos, Christian
- In:
Journal of service management
26
(
2015
)
3
,
pp. 346-371
Persistent link: https://www.econbiz.de/10011388458
Saved in:
8
Developing superior value propositions : a strategic marketing imperative
Payne, Adrian
;
Frow, Pennie
- In:
Journal of service management
25
(
2014
)
2
,
pp. 213-227
Persistent link: https://www.econbiz.de/10010343480
Saved in:
9
The role of marketing in today's enterprise
Wirtz, Jochen
;
Tuzovic, Sven
;
Kuppelwieser, Volker G.
- In:
Journal of service management
25
(
2014
)
2
,
pp. 171-194
Persistent link: https://www.econbiz.de/10010343485
Saved in:
10
Guest editorial: The road back to relevance : how to put marketing (and marketing scholars) back on the top managements' agendas
Klaus, Philipp
;
Edvardsson, Bo
- In:
Journal of service management
25
(
2014
)
2
,
pp. 166-170
Persistent link: https://www.econbiz.de/10010343486
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