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From strategic orientation to social media orientation : improving SMEs' performance on social media
Dutot, Vincent; Bergeron, François - In: Journal of small business and enterprise development 23 (2016) 4, pp. 1165-1190
Persistent link: https://www.econbiz.de/10011567156
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The strategic hybrid orientation and brand performance of B2B SMEs
Anees-ur-Rehman, Muhammad; Saraniemi, Saila; Ulkuniemi, … - In: Journal of small business and enterprise development 24 (2017) 3, pp. 585-606
Persistent link: https://www.econbiz.de/10011777180
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Investigating the e-CRM activities of Irish SMEs
Harrigan, Paul; Ramsey, Elaine; Ibbotson, Patrick - In: Journal of small business and enterprise development 16 (2009) 3, pp. 443-465
Persistent link: https://www.econbiz.de/10003884796
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Internationalisation and the internet in UK manufacturing SMEs
Tseng, Ko-min Kevin; Johnsen, Rhona E. - In: Journal of small business and enterprise development 18 (2011) 3, pp. 571-593
Persistent link: https://www.econbiz.de/10009311733
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Customer based brand equity (CBBE) and the competitive performance of SMES in Ghana
Asamoah, Emmanuel - In: Journal of small business and enterprise development 21 (2014) 1, pp. 117-131
Persistent link: https://www.econbiz.de/10010344879
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The adoption of customer relationship management (CRM) technology in SMEs : an empiricial study
Nguyen, Thuyuyen; Waring, Teresa S. - In: Journal of small business and enterprise development 20 (2013) 4, pp. 824-848
Persistent link: https://www.econbiz.de/10010230782
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The dyadic bank-SME relationship : customer adaptation in interaction, role and organisation
Silver, Lars; Vegholm, Fatima - In: Journal of small business and enterprise development 16 (2009) 4, pp. 615-627
Persistent link: https://www.econbiz.de/10003909866
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Marketing for survival : a comparative case study of SME software firms
Parry, Sara; Jones, Rosalind; Rowley, Jennifer; … - In: Journal of small business and enterprise development 19 (2012) 4, pp. 712-728
Persistent link: https://www.econbiz.de/10009680508
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Product launch, product advantage and market orientation in SMEs
Ledwith, Ann; O'Dwyer, Michele - In: Journal of small business and enterprise development 15 (2008) 1, pp. 96-110
Persistent link: https://www.econbiz.de/10003696290
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Linking relationship marketing to social embeddedness in a rural bilingual context
Parry, Sara; Westhead, Paul - In: Journal of small business and enterprise development 24 (2017) 2, pp. 261-277
Persistent link: https://www.econbiz.de/10011706965