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The impact of color and animation on sports viewers' attention to televised sponsorship signage
Breuer, Christoph; Rumpf, Christopher - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 170-183
Persistent link: https://www.econbiz.de/10010526499
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Channel preferences among sport consumers : profiling media-dominant consumers
Karg, Adam; McDonald, Heath; Leckie, Civilai - In: Journal of sport management : the official journal of … 33 (2019) 4, pp. 303-316
Persistent link: https://www.econbiz.de/10012175704
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A structural model of the relationships between sport website quality, e-satisfaction, and e-loyalty
Hur, Youngjin; Ko, Yong Jae; Valacich, Joseph S. - In: Journal of sport management : the official journal of … 25 (2011) 5, pp. 458-473
Persistent link: https://www.econbiz.de/10009374590
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"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
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For love or money : developing and validating a motivational scale for fantasy football participation
Dwyer, Brendan; Kim, Yongjae - In: Journal of sport management : the official journal of … 25 (2011) 1, pp. 70-83
Persistent link: https://www.econbiz.de/10008933639
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Using fan passion to predict attendance, media consumption, and social media behaviors
Wakefield, Kirk - In: Journal of sport management : the official journal of … 30 (2016) 3, pp. 229-247
Persistent link: https://www.econbiz.de/10011591498
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Determinants of regional sport network television ratings in MLB, NBA and NHL
Foster, George; O'Reilly, Norm; Shimizu, Carlos; … - In: Journal of sport management : the official journal of … 28 (2014) 3, pp. 356-375
Persistent link: https://www.econbiz.de/10010380448
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Local broadcast viewership in Major League Soccer
Sung, Hojun; Mills, Brian; Mondello, Michael - In: Journal of sport management : the official journal of … 33 (2019) 2, pp. 106-118
Persistent link: https://www.econbiz.de/10011998388
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Does the game matter? : analyzing sponsorship effectiveness and message personalization in sport live broadcasts
Herold, Elisa; Breuer, Christoph - In: Journal of sport management : the official journal of … 37 (2023) 4, pp. 290-301
Persistent link: https://www.econbiz.de/10014318084