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Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
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Sponsorship-linked marketing : introduction to topics
Cornwell, T. Bettina; Kwak, Dae Hee - In: Journal of sport management : the official journal of … 29 (2015) 2, pp. 133-136
Persistent link: https://www.econbiz.de/10010526502
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Special issue: Sponsorship-linked marketing
Cornwell, T. Bettina (contributor) - 2015
Persistent link: https://www.econbiz.de/10010526503
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Developing an instrument to measure the social impact of sport : social capital, collective identities, health literacy, well-being and human capital
Lee, Seung Pil; Cornwell, T. Bettina; Babiak, Kathy - In: Journal of sport management : the official journal of … 27 (2013) 1, pp. 24-42
Persistent link: https://www.econbiz.de/10009719727
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Exploring the relationship between sponsorship characteristics and sponsorship asking price
Wishart, Taryn; Lee, Seung Pil; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 26 (2012) 4, pp. 335-349
Persistent link: https://www.econbiz.de/10009581478
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Feeling that in-group feeling at a sponsored sporting event : links to memory and future attendance
Cornwell, T. Bettina; Jahn, Steffen; Xie, Hu; Suh, Wang Suk - In: Journal of sport management : the official journal of … 32 (2018) 5, pp. 426-437
Persistent link: https://www.econbiz.de/10011934510
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Why do marketing relationships end? : findings from an integrated model of sport sponsorship decision-making
Jensen, Jonathan A.; Cornwell, T. Bettina - In: Journal of sport management : the official journal of … 31 (2017) 4, pp. 401-418
Persistent link: https://www.econbiz.de/10011771890