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Do consumer perceptions of tanking impact attendance at national basketball association games? : a sentiment analysis approach
Gong, Hua; Watanabe, Nicholas M.; Soebbing, Brian P.; … - In: Journal of sport management : the official journal of … 35 (2021) 3, pp. 254-265
Persistent link: https://www.econbiz.de/10012658727
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The demand for licensed merchandise in sports : on the purchase channel choice
Nalbantis, Georgios; Fahrner, Marcel; Pawlowski, Tim - In: Journal of sport management : the official journal of … 31 (2017) 5, pp. 433-451
Persistent link: https://www.econbiz.de/10011823031
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Determinants of attendance in Major League Soccer
Bradbury, John C. - In: Journal of sport management : the official journal of … 34 (2020) 1, pp. 53-63
Persistent link: https://www.econbiz.de/10012173437
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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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The effect of sport video gaming on sport brand attitude, attitude strength, and the attitude-behavior relationship
Kim, Yongjae; Ross, Stephen - In: Journal of sport management : the official journal of … 29 (2015) 6, pp. 657-671
Persistent link: https://www.econbiz.de/10011421910
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Female sport fans' experiences of marginalization and empowerment
Sveinson, Katherine; Hoeber, Larena - In: Journal of sport management : the official journal of … 30 (2016) 1, pp. 8-21
Persistent link: https://www.econbiz.de/10011459294
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Determinants of word-of-mouth influence in sport viewership
Asada, Akira; Ko, Yong Jae - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 192-206
Persistent link: https://www.econbiz.de/10011489242
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"Same, same-but different!" on consumers' use of corporate PR media in sports
Burk, Verena; Grimmer, Christoph G.; Pawlowski, Tim - In: Journal of sport management : the official journal of … 30 (2016) 4, pp. 353-368
Persistent link: https://www.econbiz.de/10011560012
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Development and validation of a measure of sport fans' specific curiosity
Park, Seong Hee; Ha, Jae-Pil; Mahony, Daniel F. - In: Journal of sport management : the official journal of … 28 (2014) 6, pp. 621-632
Persistent link: https://www.econbiz.de/10010472810
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The impact of alcohol sponsorship in sport upon university sportspeople
Kelly, Sarah Jane; Ireland, Michael; Alpert, Frank; … - In: Journal of sport management : the official journal of … 28 (2014) 4, pp. 418-432
Persistent link: https://www.econbiz.de/10010393251