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Sport consumer behavior research : improving our game
Funk, Daniel C.; Lock, Daniel; Karg, Adam; Pritchard, … - In: Journal of sport management : the official journal of … 30 (2016) 2, pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
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Mega-special-event promotions and intent to purchase : a longitudinal analysis of the Super Bowl
O'Reilly, Norm; Lyberger, Mark R.; McCarthy, Larry M.; … - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 392-409
Persistent link: https://www.econbiz.de/10003743618
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The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin; Bennett, Gregg - In: Journal of sport management : the official journal of … 22 (2008) 4, pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
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Development of the motivation scale for sport online consumption
Seo, Won Jae; Green, B. Christine - In: Journal of sport management : the official journal of … 22 (2008) 1, pp. 82-109
Persistent link: https://www.econbiz.de/10003744734
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Brand image and fan loyality in professional team sport : a refined model and empirical assessment
Bauer, Hans H.; Stokburger-Sauer, Nicola E.; Exler, Stefanie - In: Journal of sport management : the official journal of … 22 (2008) 2, pp. 205-226
Persistent link: https://www.econbiz.de/10003744740
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The role of Web site content on motive and attitude change for sport events
Filo, Kevin; Funk, Daniel C.; Hornby, Glen - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 21-40
Persistent link: https://www.econbiz.de/10003811701
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The matching effect of brand and sporting event personality : sponsorship implications
Lee, Hyung Seok; Cho, Chang-hoan - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 41-64
Persistent link: https://www.econbiz.de/10003811714
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Expressing identity and shaping image : the relationship between corporate mission and corporate sponsorship
Cunningham, Stephanie; Cornwell, T. Bettina; Coote, … - In: Journal of sport management : the official journal of … 23 (2009) 1, pp. 65-86
Persistent link: https://www.econbiz.de/10003811715
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Investigating factors affecting brand awareness of virtual advertising
Tsuji, Yosuke; Bennett, Gregg; Leigh, James H. - In: Journal of sport management : the official journal of … 23 (2009) 4, pp. 511-544
Persistent link: https://www.econbiz.de/10003864637
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Sponsor and sponsees interactions : effects on consumers' perceptions of brand image, brand attachment, and purchasing intention
Chavanat, Nicolas; Martinent, Guillaume; Ferrand, Alain - In: Journal of sport management : the official journal of … 23 (2009) 5, pp. 644-670
Persistent link: https://www.econbiz.de/10003884231