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Marketing management
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Journal of strategic marketing
Journal of business research : JBR
362
Industrial marketing management : the international journal for industrial and high-tech firms
257
SpringerLink / Bücher
220
International journal of production research
164
Europäische Hochschulschriften / 5
158
International journal of product development : IJPD
154
European journal of marketing : EJM
146
Journal of marketing
137
Journal of marketing management : MM
131
Journal of the Academy of Marketing Science
116
Management science : journal of the Institute for Operations Research and the Management Sciences
110
Journal of marketing communications
109
The journal of business & industrial marketing
108
Journal of retailing and consumer services
100
Gabler Edition Wissenschaft
88
Marketing intelligence & planning
86
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of production economics
82
Springer eBook Collection
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The journal of brand management : an international journal
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European Journal of Marketing
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Marketing Intelligence & Planning
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Journal of marketing research : JMR
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The journal of product innovation management : an international publication of the Product Development & Management Association
66
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
61
Business horizons
59
Lehrbuch
59
Psychology & marketing
59
IEEE transactions on engineering management : EM
58
Jahrbuch der Absatz- und Verbrauchsforschung
57
The journal of product & brand management
54
Faculty & research / Insead : working paper series
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Harvard business review : HBR
53
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
53
Journal of business economics : JBE
50
The marketing review
50
Harvard-Business-Manager : das Wissen der Besten
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Journal of advertising research
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Asia Pacific journal of marketing and logistics
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ECONIS (ZBW)
193
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1
Marketing dimensions in the prescription pharmaceutical industry : a systematic literature review
Stros, Michael
;
Lee, Nick
- In:
Journal of strategic marketing
23
(
2015
)
4
,
pp. 318-336
Persistent link: https://www.econbiz.de/10011405798
Saved in:
2
Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.
;
Lim, Jeen-su
- In:
Journal of strategic marketing
16
(
2008
)
2
,
pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
Saved in:
3
Avoiding potential traps in fair trade marketing : a social representation perspective
Audebrand, Luc K.
;
Iacobus, Adrian
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 3-19
Persistent link: https://www.econbiz.de/10003739354
Saved in:
4
An analysis of the Spanish toy sector from dynamic perspective on product strategy
Álvarez, Valle Santos
;
Merino, Terese García
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 41-53
Persistent link: https://www.econbiz.de/10003739388
Saved in:
5
Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack
- In:
Journal of strategic marketing
16
(
2008
)
1
,
pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
Saved in:
6
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
Saved in:
7
Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
Saved in:
8
Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
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9
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John
;
Casselman, R. Mitch
- In:
Journal of strategic marketing
16
(
2008
)
5
,
pp. 401-411
Persistent link: https://www.econbiz.de/10003797202
Saved in:
10
Guest editorial: Strategic sales and strategic marketing
Lane, Nikala
- In:
Journal of strategic marketing
17
(
2009
)
3/4
,
pp. 189-190
Persistent link: https://www.econbiz.de/10003887621
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