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Beziehungsmarketing
169
Relationship marketing
169
Consumer behaviour
82
Konsumentenverhalten
82
Customer satisfaction
47
Kundenzufriedenheit
47
Marketing management
33
Marketingmanagement
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29
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Markenführung
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Retail trade
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Online-Marketing
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Simkin, Lyndon
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Pervan, Simon J.
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Roy, Sanjit
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Roy, Sanjit Kumar
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Thaichon, Park
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Canhoto, Ana Isabel Domingos
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Frazer, Lorelle
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Strong, Carolyn
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Ashill, Nicholas
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Jebarajakirthy, Charles
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Oczkowski, Edward A.
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Paul, Justin
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Journal of strategic marketing
Journal of retailing and consumer services
1,313
Journal of business research : JBR
1,007
SpringerLink / Bücher
556
Industrial marketing management : the international journal for industrial and high-tech firms
496
Journal of retailing
411
International journal of hospitality management
347
European journal of operational research : EJOR
328
International journal of production economics
307
The international review of retail, distribution and consumer research
304
International journal of retail & distribution management
292
The service industries journal
260
The journal of services marketing
259
Management science : journal of the Institute for Operations Research and the Management Sciences
244
Electronic commerce research
231
The journal of business & industrial marketing
226
Journal of the Academy of Marketing Science
222
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
217
Journal of marketing
201
NBER working paper series
185
Journal of internet commerce
181
International journal of electronic marketing and retailing : IJEMR
179
Psychology & marketing
177
Asia Pacific journal of marketing and logistics
175
Cogent business & management
171
Springer eBook Collection
170
International journal of electronic customer relationship management : IJECRM
169
Gabler Edition Wissenschaft
166
International journal of business information systems : IJBIS
165
Journal of travel and tourism marketing
158
International journal of contemporary hospitality management
154
Journal of hospitality marketing & management
153
Tourism management : research, policies, practice
153
Information systems research : ISR
151
International journal of production research
151
Technological forecasting & social change : an international journal
148
European journal of marketing : EJM
147
Information systems and e-business management : ISeB
147
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
147
The journal of product & brand management
143
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ECONIS (ZBW)
203
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Future of brick and mortar retailing : how will it survive and thrive?
Sheth, Jagdish N.
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 598-607
Persistent link: https://www.econbiz.de/10012608880
Saved in:
3
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
Saved in:
4
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
5
Reviving unorganized retail stores post-COVID-19
Gupta, Astha Sanjeev
;
Mukherjee, Jaydeep
- In:
Journal of strategic marketing
32
(
2024
)
2
,
pp. 230-250
Persistent link: https://www.econbiz.de/10014553161
Saved in:
6
What omnichannel really means?
Akter, Shahriar
;
Hossain, Tasnim M. Taufique
;
Strong, …
- In:
Journal of strategic marketing
29
(
2021
)
7
,
pp. 567-573
Persistent link: https://www.econbiz.de/10012608878
Saved in:
7
Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna
;
Frazer, Lorelle
;
Quach, Sara
;
Thaichon, Park
- In:
Journal of strategic marketing
30
(
2022
)
2
,
pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
Saved in:
8
Nonmonetary customer value contributions in free e-services
Anderl, Eva
;
März, Armin
;
Schumann, Jan Hendrik
- In:
Journal of strategic marketing
24
(
2016
)
3/4
,
pp. 175-189
Persistent link: https://www.econbiz.de/10011591899
Saved in:
9
Exploring and explaining SME marketing : investigating e-CRM using a mixed methods approach
Harrigan, Paul
;
Ramsey, Elaine
;
Ibbotson, Patrick
- In:
Journal of strategic marketing
20
(
2012
)
2
,
pp. 127-163
Persistent link: https://www.econbiz.de/10009630780
Saved in:
10
A systematic review on social commerce
Esmaeili, Leila
;
Golpayegany, S. A. Hashemi
- In:
Journal of strategic marketing
27
(
2019
)
4
,
pp. 317-355
Persistent link: https://www.econbiz.de/10012202750
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