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Consumer behaviour
194
Konsumentenverhalten
194
Beziehungsmarketing
169
Relationship marketing
169
Customer satisfaction
68
Kundenzufriedenheit
68
Brand management
67
Markenführung
67
Brand image
55
Markenimage
55
Marketing management
52
Marketingmanagement
52
Social Web
40
Social web
40
Dienstleistungsqualität
39
Service quality
39
Internet marketing
33
Online-Marketing
33
Brand
31
Markenartikel
31
Einzelhandel
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Retail trade
26
Customer integration
23
Kundenintegration
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Lieferantenmanagement
23
Supplier relationship management
23
Online retailing
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Online-Handel
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Betriebliche Wertschöpfung
21
Value creation
21
Confidence
20
Vertrauen
20
E-commerce
19
Electronic Commerce
19
Viral marketing
17
Virales Marketing
17
Customer value
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Emerging economies
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329
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329
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Simkin, Lyndon
7
Dibb, Sally
5
Lim, Weng Marc
5
Polonsky, Michael J.
5
Roy, Sanjit
5
Bang, Nguyen
4
Fernandes, Teresa
4
Japutra, Arnold
4
Martin, Brett
4
Michaelidou, Nina
4
Pervan, Simon J.
4
Roy, Sanjit Kumar
4
Thaichon, Park
4
Wilkins, Stephen
4
Ahn, Jiseon
3
Bowden, Jana
3
Canhoto, Ana Isabel Domingos
3
Das, Gopal
3
Frazer, Lorelle
3
Harrigan, Paul
3
Jebarajakirthy, Charles
3
Khan, M. Sajid
3
Mattsson, Jan
3
Mishra, Anubhav A.
3
Smith, Katherine Taken
3
Strong, Carolyn
3
Vocino, Andrea
3
Akter, Shahriar
2
Ashill, Nicholas
2
Balaji, M. S.
2
Baumann, Chris
2
Boisvert, Jean
2
Bove, Liliana L.
2
Butt, Muhammad Mohsin
2
Casidy, Riza
2
Chen, Junsong
2
Choudhury, Musfiq Mannan
2
Christodoulides, George
2
Conduit, Jodie
2
Crick, James M.
2
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Journal of strategic marketing
Journal of business research : JBR
2,519
Journal of retailing and consumer services
2,308
International journal of hospitality management
980
SpringerLink / Bücher
849
International journal of consumer studies
786
Psychology & marketing
719
NBER working paper series
676
Journal of consumer research : JCR ; an interdisciplinary bimonthly
594
Industrial marketing management : the international journal for industrial and high-tech firms
587
Working paper / National Bureau of Economic Research, Inc.
566
Journal of retailing
552
NBER Working Paper
507
Management science : journal of the Institute for Operations Research and the Management Sciences
500
Asia Pacific journal of marketing and logistics
469
Tourism management : research, policies, practice
457
The service industries journal
453
Journal of travel and tourism marketing
442
Journal of marketing
435
The international review of retail, distribution and consumer research
433
European journal of marketing : EJM
430
European journal of operational research : EJOR
428
The journal of services marketing
422
The journal of product & brand management
419
Journal of marketing research : JMR
418
International journal of retail & distribution management
417
Journal of the Academy of Marketing Science
410
Journal of marketing management : MM
404
The journal of brand management : an international journal
395
International journal of production economics
392
International journal of contemporary hospitality management
372
Cogent business & management
361
Technological forecasting & social change : an international journal
361
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
357
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
354
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
352
Journal of hospitality marketing & management
342
Marketing letters : a journal of research in marketing
342
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
332
Journal of international consumer marketing
331
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ECONIS (ZBW)
329
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329
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1
An experimental based investigation into the effects of website interactivity on customer behavior in on-line purchase context
Islam, Hafizul
;
Jebarajakirthy, Charles
;
Shankar, Amit
- In:
Journal of strategic marketing
29
(
2021
)
2
,
pp. 117-140
Persistent link: https://www.econbiz.de/10012484043
Saved in:
2
Does price tolerance depend upon the type of product in e-retailing? : role of customer satisfaction, trust, loyalty, and perceived value
Pandey, Neeraj
;
Tripathi, Avinash
;
Jain, Devendra
;
Roy, …
- In:
Journal of strategic marketing
28
(
2020
)
6
,
pp. 522-541
Persistent link: https://www.econbiz.de/10012313919
Saved in:
3
Regulatory focus as a moderator of retail shopping behaviour
Das, Gopal
- In:
Journal of strategic marketing
24
(
2016
)
6
,
pp. 484-499
Persistent link: https://www.econbiz.de/10011571018
Saved in:
4
Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar
;
Butaney, Gul T.
- In:
Journal of strategic marketing
22
(
2014
)
3
,
pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
Saved in:
5
Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción
;
Diaz-Meneses, Gonzalo
; …
- In:
Journal of strategic marketing
29
(
2021
)
3
,
pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
Saved in:
6
Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit
;
Gruner, Richard L.
;
Guo, Jingjing
- In:
Journal of strategic marketing
30
(
2022
)
1
,
pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
Saved in:
7
Consumer retention through phygital experience in omnichannel retailing : role of consumer empowerment and satisfaction
Mishra, Sita
;
Malhotra, Gunjan
;
Chatterjee, Ravi
; …
- In:
Journal of strategic marketing
31
(
2023
)
4
,
pp. 749-766
Persistent link: https://www.econbiz.de/10014304964
Saved in:
8
Consumer patronage in omnichannel retailing and the moderating impact of culture : a MetaSEM review
Mukhopadhyay, Sandip
;
Chauhan, Sumedha
;
Mishra, Sita
- In:
Journal of strategic marketing
32
(
2024
)
3
,
pp. 374-390
Persistent link: https://www.econbiz.de/10014553261
Saved in:
9
Resolving complaints online : development and validation of customers' perceived webcare scale
Sreejesh, S.
;
Paul, Justin
;
Unnithan, Anandakuttan B.
- In:
Journal of strategic marketing
30
(
2022
)
3
,
pp. 260-280
Persistent link: https://www.econbiz.de/10013284044
Saved in:
10
Engagement with chatbots versus augmented reality interactive technology in e-commerce
Moriuchi, Emi
;
Landers, V. Myles
;
Colton, Deborah
; …
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012588436
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