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Customer-to-customer interactions and word of mouth : conceptual extensions and empirical investigations
Rahman, Kaleel; Karpen, Ingo O.; Reid, Mike; Yüksel, Ülkü - In: Journal of strategic marketing 23 (2015) 4, pp. 287-304
Persistent link: https://www.econbiz.de/10011405796
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Blame and service recovery strategies in lateral exchange markets
Ketron, Seth; Mai, Enping - In: Journal of strategic marketing 30 (2022) 1, pp. 3-21
Persistent link: https://www.econbiz.de/10013170039
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit; Gruner, Richard L.; Guo, Jingjing - In: Journal of strategic marketing 30 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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Relationship marketing in franchising and retailing
Thaichon, Park; Frazer, Lorelle; Weaven, Scott - In: Journal of strategic marketing 30 (2022) 2, pp. 113-114
Persistent link: https://www.econbiz.de/10013170049
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Collaboration, communication, support, and relationships in the context of e-commerce within the franchising sector
Kremez, Zhanna; Frazer, Lorelle; Quach, Sara; Thaichon, Park - In: Journal of strategic marketing 30 (2022) 2, pp. 137-159
Persistent link: https://www.econbiz.de/10013170054
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Relationship marketing in franchising and retailing
2022
Persistent link: https://www.econbiz.de/10013170068
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Satisfaction, image, and loyalty can be enhanced with congruent olfactory treatments : the acid test of optician franchise stores in shopping centres and on the high street
Beerli, Asunción; Diaz-Meneses, Gonzalo; … - In: Journal of strategic marketing 29 (2021) 3, pp. 264-280
Persistent link: https://www.econbiz.de/10012515824
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The dimensionality of the market orientation construct
Crick, James M. - In: Journal of strategic marketing 29 (2021) 4, pp. 281-300
Persistent link: https://www.econbiz.de/10012515859
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CRM, skepticism and patronage intention : the mediating and moderating role of satisfaction and religiosity
Deb, Madhurima; Sharma, Vinay Kumar; Amawate, Vibhas - In: Journal of strategic marketing 29 (2021) 4, pp. 316-336
Persistent link: https://www.econbiz.de/10012515861
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A relationship marketing orientation in politics : young voters' perceptions of political brands' use of social media
Abid, Aman; Harrigan, Paul; Roy, Sanjit - In: Journal of strategic marketing 29 (2021) 4, pp. 359-374
Persistent link: https://www.econbiz.de/10012515863