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Modelling customer advocacy : a PLS path modeling approach
Roy, Sanjit - In: Journal of strategic marketing 23 (2015) 5, pp. 380-398
Persistent link: https://www.econbiz.de/10011479430
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Customer's relative loyalty: an empirical examination
Roy, Sanjit Kumar; Butaney, Gul T. - In: Journal of strategic marketing 22 (2014) 3, pp. 206-221
Persistent link: https://www.econbiz.de/10010384773
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Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser; Di Mascio, Rita - In: Journal of strategic marketing 28 (2020) 4, pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
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CRM to social CRM : the integration of new technologies into customer relationship management
Choudhury, Musfiq Mannan; Harrigan, Paul - In: Journal of strategic marketing 22 (2014) 2, pp. 149-176
Persistent link: https://www.econbiz.de/10010359556
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Exploring customer experience, commitment, and engagement behaviours
Roy, Sanjit; Gruner, Richard L.; Guo, Jingjing - In: Journal of strategic marketing 30 (2022) 1, pp. 45-68
Persistent link: https://www.econbiz.de/10013170042
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Service worker customer orientation, organisation/job fit and perceived organisational support
Farrell, Mark Anthony; Oczkowski, Edward A. - In: Journal of strategic marketing 17 (2009) 2, pp. 149-167
Persistent link: https://www.econbiz.de/10003858943
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Consequences of customer advocacy
Roy, Sanjit Kumar - In: Journal of strategic marketing 21 (2013) 3, pp. 260-276
Persistent link: https://www.econbiz.de/10009768650
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Competitive intelligence and other levers of brand performance
Luu Trong Tuan - In: Journal of strategic marketing 21 (2013) 3, pp. 217-239
Persistent link: https://www.econbiz.de/10009768656
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Measuring market orientation in nonprofit organizations
Modi, Pratik - In: Journal of strategic marketing 20 (2012) 5, pp. 447-460
Persistent link: https://www.econbiz.de/10009657384
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Entering into strategic alliances : an empirical test of the direct and interaction effects of managers' attitudes, subjective norms, and perceived behavioral control
Cavazos, Carmina - In: Journal of strategic marketing 21 (2013) 1, pp. 3-24
Persistent link: https://www.econbiz.de/10009717940