Narrow search
Showing 1 - 10 of 194
Cover Image
Strategic brand management for higher education institutions with graduate degree programs : empirical insights from the higher education marketing mix
Lim, Weng Marc; Teck Weng Jee; De Run, Ernest Cyril - In: Journal of strategic marketing 28 (2020) 3, pp. 225-245
Persistent link: https://www.econbiz.de/10012202807
Cover Image
Scoping and aligning CRM strategy in higher education institutions : practical steps
Khashab, Basel; Gulliver, Stephen R.; Ayoubi, Rami M. - In: Journal of strategic marketing 30 (2022) 7, pp. 627-651
Persistent link: https://www.econbiz.de/10013492877
Cover Image
Impact of marketing model application and competitve intelligence utilization on strategic response capability
Heinrichs, John H.; Lim, Jeen-su - In: Journal of strategic marketing 16 (2008) 2, pp. 91-110
Persistent link: https://www.econbiz.de/10003759904
Cover Image
Avoiding potential traps in fair trade marketing : a social representation perspective
Audebrand, Luc K.; Iacobus, Adrian - In: Journal of strategic marketing 16 (2008) 1, pp. 3-19
Persistent link: https://www.econbiz.de/10003739354
Cover Image
An analysis of the Spanish toy sector from dynamic perspective on product strategy
Álvarez, Valle Santos; Merino, Terese García - In: Journal of strategic marketing 16 (2008) 1, pp. 41-53
Persistent link: https://www.econbiz.de/10003739388
Cover Image
Transition strategies between product space and service time : user assets, search characteristics, and co-production
Cadeaux, Jack - In: Journal of strategic marketing 16 (2008) 1, pp. 75-87
Persistent link: https://www.econbiz.de/10003739400
Cover Image
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria; Polo-Redondo, Yolanda - In: Journal of strategic marketing 16 (2008) 4, pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
Cover Image
Mindsets in marketing for product innovation : an explorative analysis of chief marketing executives' ideas and beliefs about how to increase their firms' innovation capability
Tollin, Karin - In: Journal of strategic marketing 16 (2008) 5, pp. 363-390
Persistent link: https://www.econbiz.de/10003797124
Cover Image
Strategy by bottom-up abstractions of the customer interface
Mattsson, Jan - In: Journal of strategic marketing 16 (2008) 5, pp. 391-399
Persistent link: https://www.econbiz.de/10003797125
Cover Image
Competitive advantage with new product development : implications for life cycle theory
Nadeau, John; Casselman, R. Mitch - In: Journal of strategic marketing 16 (2008) 5, pp. 401-411
Persistent link: https://www.econbiz.de/10003797202