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How to engage customers in co-creation : customers' motivations for collaborative innovation
Fernandes, Teresa; Remelhe, Pedro - In: Journal of strategic marketing 24 (2016) 3/4, pp. 311-326
Persistent link: https://www.econbiz.de/10011592005
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Idea generation leveraged from value co-creation process enhances new service development performance
Taghizadeh, Seyedeh Khadijeh; Syed Abidur Rahman; … - In: Journal of strategic marketing 27 (2019) 6, pp. 483-504
Persistent link: https://www.econbiz.de/10012202768
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Does one design fit them all? : study of drivers of co-creation interest along different consumer segments
Zare, Shahab; Bettiga, Debora; Lamberti, Lucio - In: Journal of strategic marketing 27 (2019) 7, pp. 630-650
Persistent link: https://www.econbiz.de/10012202784
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Social intelligence in customer engagement
Stone, Merlin; Woodcock, Neil - In: Journal of strategic marketing 21 (2013) 5, pp. 394-401
Persistent link: https://www.econbiz.de/10009781114
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Value co-creation in industrial crisis : a strategic source of competitive advantages
Mostafa, Rania B. - In: Journal of strategic marketing 24 (2016) 2, pp. 144-167
Persistent link: https://www.econbiz.de/10011578038
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Extending actor participation in value creation : an institutional view
Wieland, Heiko; Koskela-Huotari, Kaisa; Vargo, Stephen L. - In: Journal of strategic marketing 24 (2016) 3/4, pp. 210-226
Persistent link: https://www.econbiz.de/10011591915
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Co-governance in the consumer engagement process : facilitating multi-beneficial value creation
Röndell, Jimmie G.; Sörhammar, David; Gidhagen, Mikael - In: Journal of strategic marketing 24 (2016) 3/4, pp. 327-345
Persistent link: https://www.econbiz.de/10011592013
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Co-innovation : the role of online communities
Bugshan, Hatem - In: Journal of strategic marketing 23 (2015) 2, pp. 175-186
Persistent link: https://www.econbiz.de/10011305969
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Collaborative orientation to advance value co-creation in buyer-seller relationships
Gupta, Samir; Polonsky, Michael J.; Lazaravic, Violet - In: Journal of strategic marketing 27 (2019) 3, pp. 191-209
Persistent link: https://www.econbiz.de/10012202453