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Corporate advantage in customer-centric diversification
Manral, Lalit; Harrigan, Kathryn Rudie - In: Journal of strategic marketing 26 (2018) 6, pp. 498-519
Persistent link: https://www.econbiz.de/10011976044
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Drivers of customer satisfaction and relationship quality in system delivery projects
Haverila, Matti Juhani; Martinsuo, Miia; Naumann, Earl - In: Journal of strategic marketing 21 (2013) 7, pp. 613-636
Persistent link: https://www.econbiz.de/10010233690
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Relationship building through Facebook brand pages : the multifaceted roles of identification, satisfaction, and perceived relationship investment
Popp, Bastian; Wilson, Bradley; Horbel, Chris; … - In: Journal of strategic marketing 24 (2016) 3/4, pp. 278-294
Persistent link: https://www.econbiz.de/10011591986
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Synchronizing relational benefits with customer commitment profiles
Fatima, Johra Kayeser; Di Mascio, Rita - In: Journal of strategic marketing 28 (2020) 4, pp. 366-378
Persistent link: https://www.econbiz.de/10012313907
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Does price tolerance depend upon the type of product in e-retailing? : role of customer satisfaction, trust, loyalty, and perceived value
Pandey, Neeraj; Tripathi, Avinash; Jain, Devendra; Roy, … - In: Journal of strategic marketing 28 (2020) 6, pp. 522-541
Persistent link: https://www.econbiz.de/10012313919
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The impact of integrated multi-unit service touchpoints on word-of-mouth recommendations, product satisfaction, and repurchase intentions
Boisvert, Jean; Khan, M. Sajid - In: Journal of strategic marketing 31 (2023) 1, pp. 37-57
Persistent link: https://www.econbiz.de/10014302707
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Invested loyalty : the impact of ubiquitous technology on the current loyalty paradigm and the potential revolution
Hong, Soonkwan; Wang, Yong Jian - In: Journal of strategic marketing 19 (2011) 2, pp. 187-204
Persistent link: https://www.econbiz.de/10009154929
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Guest editorial: The engagement of customers beyond their expected roles
Pervan, Simon J.; Bove, Liliana L. - In: Journal of strategic marketing 19 (2011) 7, pp. 551-554
Persistent link: https://www.econbiz.de/10009533080
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How do corporate associations influence customer relationship strength? the effects of different types of trust
Xie, Yi; Peng, Siqing - In: Journal of strategic marketing 19 (2011) 5, pp. 443-454
Persistent link: https://www.econbiz.de/10009314482
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Outsourcing of customer relationship management : implications for customer satisfaction
Graf, Michael; Schlegelmilch, Bodo B.; Mudambi, Susan M.; … - In: Journal of strategic marketing 21 (2013) 1, pp. 68-81
Persistent link: https://www.econbiz.de/10009717937