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The influence of social undermining on the service employee's customer-oriented boundary-spanning behavior
Yoo, Jaewon - In: The journal of services marketing 27 (2013) 7, pp. 539-550
Persistent link: https://www.econbiz.de/10010231176
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Customer-dominant logic : foundations and implications
Heinonen, Kristina; Strandvik, Tore - In: The journal of services marketing 29 (2015) 6/7, pp. 472-484
Persistent link: https://www.econbiz.de/10011418348
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S-D logic-informed customer engagement : integrative framework, revised fundamental propositions, and application to CRM
Hollebeek, Linda D.; Srivastava, Rajendra K.; Chen, Tom - In: Journal of the Academy of Marketing Science 47 (2019) 1, pp. 161-185
Persistent link: https://www.econbiz.de/10011996797
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Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David; Walsh, Gianfranco; Beatty, Sharon E.; … - In: Journal of the Academy of Marketing Science 47 (2019) 3, pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
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Guest editorial: relationship marketing : past, present and future
Gummerus, Johanna; Koskull, Catharina von; Kowalkowski, … - In: The journal of services marketing 31 (2017) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10011615567
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From relationship marketing to total relationship marketing and beyond
Gummesson, Evert - In: The journal of services marketing 31 (2017) 1, pp. 16-19
Persistent link: https://www.econbiz.de/10011615616
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Enhancing theory development in the domain of relationship marketing : how to avoid the danger of getting stuck in the middle
Brodie, Roderick J. - In: The journal of services marketing 31 (2017) 1, pp. 20-23
Persistent link: https://www.econbiz.de/10011615627
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Seeking the support of the silent majority : are lurking users valuable to UGC platforms?
Chen, Xingyu; Li, Xing; Yao, Dai; Zhou, Zhimin - In: Journal of the Academy of Marketing Science 47 (2019) 6, pp. 986-1004
Persistent link: https://www.econbiz.de/10012153419
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The influence of service employees and other customers on customer unfriendliness : a social norms perspective
Albrecht, Arne Keno; Walsh, Gianfranco; Brach, Simon; … - In: Journal of the Academy of Marketing Science 45 (2017) 6, pp. 827-847
Persistent link: https://www.econbiz.de/10011779535
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Understanding the quality-quantity conundrum of customer referral programs : effects of contribution margin, extraversion, and opinion leadership
Viswanathan, Vijay; Tillmanns, Sebastian; Krafft, Manfred; … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1108-1132
Persistent link: https://www.econbiz.de/10011951637