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~isPartOf:"Journal of the Academy of Marketing Science"
~subject:"Shareholder Value"
~subject:"Strategic management"
~subject:"Theorie"
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Shareholder Value
Strategic management
Theorie
Beziehungsmarketing
171
Relationship marketing
171
Consumer behaviour
82
Konsumentenverhalten
82
Customer satisfaction
34
Kundenzufriedenheit
34
Customer value
24
Kundenwert
24
Lieferantenmanagement
24
Supplier relationship management
24
Marketing management
23
Marketingmanagement
23
Dienstleistungsqualität
22
Service quality
22
Salespeople
20
Verkaufspersonal
20
Customer integration
15
Firm performance
15
Kundenintegration
15
Unternehmenserfolg
15
Brand management
14
Markenführung
14
Internet marketing
13
Kundenbindungsprogramm
13
Loyalty program
13
Online-Marketing
13
Social Web
13
Social web
13
Brand image
12
Einzelhandel
12
Markenimage
12
Marketing theory
12
Marketingtheorie
12
Retail trade
12
USA
12
United States
12
Betriebliche Wertschöpfung
10
Customer engagement
10
Shareholder value
10
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17
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17
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Sadovnikova, Anna
2
Beatty, Sharon E.
1
Beckers, Sander F. M.
1
Breugelmans, Els
1
Chen, Xingyu
1
Deitz, George D.
1
Doorn, Jenny van
1
Dose, David
1
Elsner, Ralf
1
Evans, Robert D. <Jr.>
1
Feng, Hui
1
Forkmann, Sebastian
1
Fournier, Susan
1
George, Morris
1
Hammerschmidt, Maik
1
Henneberg, Stephan
1
Howie, Katharine M.
1
Hsu, Liwu
1
Kacker, Manish
1
Kumar, V.
1
Lamey, Lien
1
Lenz, Isabell
1
Li, Xing
1
Lim, Steve C.
1
Lusch, Robert F.
1
Mazodier, Marc
1
Mishra, Saurabh
1
Morgan, Neil A.
1
Pujari, Ashish
1
Rego, Lopo L.
1
Reimann, Martin
1
Rezaee, Amir
1
Scheer, Lisa K.
1
Schilke, Oliver
1
Srinivasan, Shuba
1
Ter Braak, Anne
1
Thomas, Jacquelyn S.
1
Venkatesan, Rajkumar
1
Verhoef, Peter C.
1
Vuegen, Maya
1
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Journal of the Academy of Marketing Science
Gabler Edition Wissenschaft
111
SpringerLink / Bücher
99
Europäische Hochschulschriften / 5
63
Springer eBook Collection / Business and Economics
42
European journal of operational research : EJOR
41
Journal of business research : JBR
38
The journal of corporate finance : contracting, governance and organization
37
Journal of business economics : JBE
33
Die Betriebswirtschaft : DBW
30
Gabler-Edition Wissenschaft
29
Journal of financial economics
27
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
26
The Harvard John M. Olin discussion paper series
25
Discussion paper / Centre for Economic Policy Research
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
24
Working paper / National Bureau of Economic Research, Inc.
23
Neue betriebswirtschaftliche Forschung : Nbf
22
Betriebswirtschaftliche Forschung und Praxis : BFuP
21
Berichte aus der Betriebswirtschaft
20
NBER working paper series
20
Finanz-Betrieb : FB ; Zeitschrift für Unternehmensfinanzierung und Finanzmanagement
19
Journal of business ethics : JOBE
19
Journal of marketing
19
DUV / Wirtschaftswissenschaft
18
Industrial marketing management : the international journal for industrial and high-tech firms
18
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
18
Journal of financial and quantitative analysis : JFQA
17
Wirtschaftswissenschaftliches Studium : WiSt ; Zeitschrift für Studium und Forschung
17
Working paper / Centre for Business Research, University of Cambridge
17
Journal of banking & finance
16
Kundenbeziehungen im Dienstleistungsbereich
16
Basler Schriften zum Marketing
15
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
15
Faculty & research / Insead : working paper series
15
International journal of production research
15
Journal of management & governance
15
Wirtschaftswissenschaft
15
Arbeitspapiere des Instituts für Genossenschaftswesen der Westfälischen Wilhelms-Universität Münster
14
Controlling & management review : Zeitschrift für Controlling & Management
14
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ECONIS (ZBW)
17
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1
The impact of unprofitable customer management strategies on shareholder value
Feng, Hui
;
Morgan, Neil A.
;
Rego, Lopo L.
- In:
Journal of the Academy of Marketing Science
48
(
2020
)
2
,
pp. 246-269
Persistent link: https://www.econbiz.de/10012290948
Saved in:
2
Measuring and maximizing customer equity: a critical analysis
Kumar, V.
;
George, Morris
- In:
Journal of the Academy of Marketing Science
35
(
2007
)
2
,
pp. 157-171
Persistent link: https://www.econbiz.de/10003507852
Saved in:
3
Sales margin and margin capitalization rates : linking marketing activities to shareholder value
Lim, Steve C.
;
Lusch, Robert F.
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
5
,
pp. 647-663
Persistent link: https://www.econbiz.de/10009381736
Saved in:
4
Good, better, engaged? : the effect of company-initiated customer engagement behavior on shareholder value
Beckers, Sander F. M.
;
Doorn, Jenny van
;
Verhoef, Peter C.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
3
,
pp. 366-383
Persistent link: https://www.econbiz.de/10011879689
Saved in:
5
Customer relationship management and firm performance : the mediating role of business strategy
Reimann, Martin
;
Schilke, Oliver
;
Thomas, Jacquelyn S.
- In:
Journal of the Academy of Marketing Science
38
(
2010
)
3
,
pp. 326-346
Persistent link: https://www.econbiz.de/10003986395
Saved in:
6
Executing on a customer engagement strategy
Venkatesan, Rajkumar
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 289-293
Persistent link: https://www.econbiz.de/10011684959
Saved in:
7
Unintended reward costs : the effectiveness of customer referral reward programs for innovative products and services
Dose, David
;
Walsh, Gianfranco
;
Beatty, Sharon E.
; …
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
3
,
pp. 438-459
Persistent link: https://www.econbiz.de/10012107178
Saved in:
8
Dynamic customer interdependence
Zhang, Jonathan Z.
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
4
,
pp. 723-746
Persistent link: https://www.econbiz.de/10012107304
Saved in:
9
Seeking the support of the silent majority : are lurking users valuable to UGC platforms?
Chen, Xingyu
;
Li, Xing
;
Yao, Dai
;
Zhou, Zhimin
- In:
Journal of the Academy of Marketing Science
47
(
2019
)
6
,
pp. 986-1004
Persistent link: https://www.econbiz.de/10012153419
Saved in:
10
Boundary spanner corruption : a potential dark side of multi-level trust in marketing relationships
Forkmann, Sebastian
;
Webb, Jonathan
;
Henneberg, Stephan
; …
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
5
,
pp. 889-914
Persistent link: https://www.econbiz.de/10013389479
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